ADAG ties up with Manchester United as their mobile games partner
ADAG would be the official mobile partner for Manchester United and the value creation would be more than the IPL in terms of money. Selling mantra | Biz Humour
By PTI |
MUMBAI: Jump Games, a developer of mobile games and a part of Reliance Entertainment on Friday announced their mega deal with Manchester United Football Club as their official games partner.
Rajesh Sawhney, President of Reliance Entertainment, said in the three-year deal, Jump Games will release six games every year starting from March which would be a puzzle on the club's history and followed with a full fledged game on football in April.
"We would be the official mobile partner for Manchester United and the value creation would be more than the IPL in terms of money and since more than three billion people follow the game it will be really big," said Sawhney.
He added that the company has plans to bring some of the Manchester United players to play exhibition matches in India.
Rajesh Sawhney, President of Reliance Entertainment, said in the three-year deal, Jump Games will release six games every year starting from March which would be a puzzle on the club's history and followed with a full fledged game on football in April.
"We would be the official mobile partner for Manchester United and the value creation would be more than the IPL in terms of money and since more than three billion people follow the game it will be really big," said Sawhney.
He added that the company has plans to bring some of the Manchester United players to play exhibition matches in India.
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Manchester United Director of media, Sameer Pabari, said this initiative will help in widening the club's fan base and provide new services to them.
He added that the club was in touch with the AIFF to improve the standard of the game in India at its grassroots level.
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