Melody toffees are reportedly out of stock on Blinkit, Instamart after PM Modi gifts it to Giorgia Meloni

A gesture by Prime Minister Narendra Modi towards Italian PM Giorgia Meloni has unexpectedly caused a surge in demand for Indian candy Melody. The toffees reportedly went out of stock on several quick-commerce platforms, fueled by the viral '#Melo...

Agencies
A gesture by Narendra Modi towards Italian Prime Minister Giorgia Meloni has unexpectedly triggered an online shopping frenzy. Popular Indian candy Melody suddenly became the focus of massive social media attention.

Candy Reportedly Goes Out of Stock Online

According to a viral post shared on X, Melody toffees reportedly went out of stock on several quick-commerce platforms, including Blinkit, Zepto, and Swiggy Instamart.

Melody out of stock



Screenshots circulating online appeared to show the candy marked unavailable in multiple areas, which further fuelled discussions across social media platforms.

The Viral ‘#Melodi’ Trend

The sudden craze is linked to the viral “#Melodi" trend online, a nickname created by internet users by combining the names Modi and Meloni. Their interactions and photographs at international events have frequently inspired memes, fan edits.

The unexpected popularity of Melody toffees added another layer to the ongoing online trend.
ADVERTISEMENT

Social Media Reactions

Several users reacted humorously to the situation, joking about how a low-cost candy had suddenly become globally popular overnight.

“Italy wale order kar rahe hain kya?" one user joked.
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
Download
The Economic Times News App
for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › News › Trending › Melody toffees are reportedly out of stock on Blinkit, Instamart after PM Modi gifts it to Giorgia Meloni
Text Size:AAA
Success
This article has been saved

*

+