From bhajans to bhaashans: Political slogans are the new club bangers
Kolkata nightclubs are playing remixes of political slogans. Mamata Banerjee's 'Humba humba' is a hit. This trend is expected to spread across India. Political phrases are ideal for dance music. DJs are becoming influential figures. This is a new ...

If the huge popularity of 'Humba humba' is any indication, it's only a matter of time when 'Mitron' is chopped into a techno drop, and 'Achhe din' echoes over a deep house groove. 'Make America Great Again' can be reworked into a pounding four-on-the-floor beat, climaxing with the already huge Mayur Jumani x Trump 'Vivekamunand' hit mashup. Political slogans are already designed to be memorable, repetitive and emotionally charged. In other words, they're perfect for spin doctors with turntables who'd give a new twist to the term 'dance of democracy'. Let the club become the new parliament, the DJ the new whip, and the crowd the electorate - voting with feet, hips and cocktails. And please, please, please, don't take offence. If anything, it's about celebrating our poli pop stars.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.