Rohit Sharma set for entertainment debut on Sony platforms

Mumbai: Rohit Sharma is set to make his entertainment debut with Sony Pictures Networks India, as the broadcaster unveiled a teaser campaign on Friday featuring the World Cup-winning captain.

The campaign will see Sharma appear across Sony Entertainment Television and Sony LIV, marking the cricketer’s first major foray into entertainment programming.

SPNI said the association aims to create a cross-platform brand opportunity for advertisers by leveraging Sharma’s popularity beyond live sports broadcasts. The teaser has gone live across the network’s television, digital and social media platforms.


While the broadcaster did not disclose further details about the project, it said more announcements would follow soon on Sony Entertainment Television and Sony LIV.

The move comes as broadcasters and streaming platforms increasingly tap leading sports personalities to expand audience engagement and build entertainment-led intellectual properties beyond marquee cricket events.