How Today Group is shaping the next chapter of Navi Mumbai

Navi Mumbai has moved well beyond being seen as a practical alternative to Mumbai, designed to alleviate the strain on the older city. This satellite city is steadily coming into its own, shaped by strategic planning, expanding infrastructure, and a growing preference for planned urban development. In this environment, developers are no longer judged only by the structures they deliver, but by how closely they understand the lives those spaces are meant to serve. That is where Today Group places its story. The company states that over more than two decades, it has played a role in shaping Navi Mumbai’s skyline, with over 30 completed projects, four ongoing developments, and the confidence of more than 3,000 families.

The group’s journey began with founder and managing director Bhadresh Shah, whose shift from a decade in furniture and steel manufacturing into real estate led to the establishment of Today Group in 2005.

Today Group positions itself as the group presenting urban living as a larger ecosystem, not simply the delivery of an apartment. Its residential presence stretches across both emerging and established locations such as Airoli, Nerul, Juinagar, Kharghar, Upper Kharghar, and Panvel. The group follows the philosophy of ‘happiness first’, and places that thinking at the core before building a home.


As a developer operating across both accessible and premium segments, the group espouses a strategy of democratisation of urban living across cross-sections of society. This also reflects the larger real estate shift in Navi Mumbai, with the city no longer being restricted to one single buyer profile. It now attracts first-time homeowners, upwardly mobile families, investors, professionals seeking better value, and buyers looking for a more comfortable lifestyle away from the pressure of old Mumbai. Today Group believes that any developer hoping to remain relevant in such a market has to understand this breadth and respond to it without making every project feel interchangeable. The company’s stated intent to work across both affordable and luxury living is a response to this larger shift

The company frames its larger messaging as leaning towards the idea of creating communities rather than simply constructing buildings. Its overview speaks of long-term value, human-centric design, and spaces built on trust and belonging. Buyers increasingly look for social infrastructure, emotional confidence, and a stronger sense of how a project fits into everyday life. In that context, the group places its premium on customer-centric development, showcasing that planning decisions have genuinely been shaped by lived behaviour.

If Bhadresh Shah represents the entrepreneurial base of the company, Bhavesh Shah represents the discipline needed for scale. As Joint Managing Director and a gold medallist with an MBA in Finance from New York, Bhavesh has contributed significantly to financial planning, operations, banking relationships, and the group’s overall financial health. Sustainable growth depends on capital allocation, operational control, and the ability to sustain confidence among lenders, partners, and customers. By that measure, Today Group appears keen to position Bhavesh as the executive who turns momentum into stability.

That discipline matters even more in the current market climate. Knight Frank’s H2 2025¹ report on Mumbai notes that the city’s residential market showed consolidation rather than slowdown, with demand remaining steady and buyer activity continuing to move towards peripheral locations offering better value. At the same time, Cushman & Wakefield’s 2025² report on Navi Mumbai points to modern infrastructure, cost-effective rentals, and stronger connectivity as key drivers of demand, particularly with the Mumbai Trans Harbour Link now operational and the Navi Mumbai International Airport adding fresh energy to the region’s growth story. Put simply, the market still has appetite, but it is rewarding clarity and substance over noise.

Navi Mumbai’s edge, today, lies in the fact that its growth story is increasingly supported by actual infrastructure rather than just optimistic projections. The MMRDA states that the Mumbai Trans Harbour Link was conceived to improve connectivity between Mumbai and Navi Mumbai, ease congestion, and support development across the wider region. Cushman & Wakefield notes that the operational link has significantly improved access to South Mumbai. Meanwhile, Navi Mumbai International Airport began commercial flight operations in late December 2025, moved to 24-hour operations by the end of January 2026, and is targeting international operations in the first quarter of FY27. For developers in the region, this changes the tone of the conversation. Navi Mumbai is no longer simply “upcoming.” It is entering a more decisive and better-connected phase of urban relevance.

That creates a significant opportunity for companies such as Today Group. The group’s portfolio already extends across residential and commercial development, with the website listing commercial avenues in locations such as Thane, Airoli, Nerul, and Juinagar. The next stage, then, is not only about increasing the number of projects. It is about building with a sharper understanding of how Navi Mumbai is evolving, where demand is moving, and what buyers will expect from both affordable and premium developments in the years ahead.

To address this, Today Group is launching Today HomeXpo, where it will introduce 12 projects across seven locations. Homebuyers should stay tuned till March 14 to save up to Rs 15 lakhs.

After proven credibility spanning more than two decades in the market, the challenge for Today Group is to show that it can help shape Navi Mumbai’s next chapter with the same consistency that helped it earn trust in the first place. If it succeeds, its story will not be only about growth. It will be about timing, discipline, and a clear understanding of what urban life in Navi Mumbai is becoming.