KT Professional launches KT Men, partners MI and RCB to tap India’s men’s grooming market

Personal care company KT Professional has entered India’s fast-growing men’s grooming market with the launch of KT Men, a science-backed grooming brand built around plant-derived keratin protein formulations developed for Indian hair types.

The launch is supported by partnerships with Mumbai Indians (MI) and Royal Challengers Bengaluru (RCB), placing the brand on the Indian Premier League stage alongside global cricket icons Rohit Sharma and Virat Kohli.

KT Men aims to achieve Rs 100 crore in revenue in its first year, with projected annual growth of around 45% over the next two to three years. The company expects to sell nearly 20 lakh units across its portfolio, which includes shampoos, beard oils, face washes, body washes, hair styling gels, perfumes and face creams. With prices starting at ₹399, the brand is positioned as an accessible everyday grooming solution for Indian men.


The brand will launch across both online and offline channels to ensure nationwide availability. Products will be available on Amazon, Flipkart, the company’s D2C platform KTMen.com, and quick-commerce platforms such as Blinkit and Zepto. Offline distribution will include pharmacies, medical outlets and professional salons across India.


The KT Men range introduces what the company says are plant-derived keratin protein grooming solutions tailored to Indian hair conditions. The formulations are designed to address common concerns such as damage, dryness and styling stress, while supporting everyday grooming needs.

The partnerships with Mumbai Indians and Royal Challengers Bengaluru are expected to play a key role in building brand visibility. The association places KT Men within the wider cultural ecosystem of the IPL, where players such as Rohit Sharma, Virat Kohli, Hardik Pandya, Jasprit Bumrah and Suryakumar Yadav influence lifestyle and grooming trends among young consumers.

Commenting on the launch, Dhruv Sayani, Founder of KT Professional, said: “KT Men represents an important step in our evolution as we expand into the men’s grooming segment. The idea stemmed from a personal concern around early greying linked to protein deficiency, which led us to explore plant-derived keratin formulations designed for Indian hair types.

Launching alongside two of the most influential IPL franchises allows us to connect with young consumers at scale and position KT Men as a modern grooming brand built on science, performance and everyday confidence.”

Rajesh Menon, CEO, Royal Challengers Bengaluru, said: “We are delighted to partner with KT Men, a proudly Indian brand that reflects the spirit of modern India. Much like RCB, KT Men celebrates confidence, ambition and high performance.”

A Mumbai Indians spokesperson added: “KT Men’s plant-derived approach to grooming resonates strongly with today’s young Indian consumer. We are pleased to welcome them as our Official Haircare Partner.”

India’s men’s grooming market continues to expand, driven by rising awareness of personal care and changing consumer attitudes. According to IMARC Group, the market is projected to grow from $2.3 billion in 2024 to $4.3 billion by 2033.