India-EU trade deal is a ‘make haste slowly’ moment, says Anand Mahindra

Mumbai: Business leader Anand Mahindra on Wednesday shared a philosophy for India’s measured approach to global trade in a recent X post, drawing on an advice his late father often shared: “Make haste slowly.”

Mahindra said that while the advice once seemed contradictory, it resonates strongly in business and, he says, mirrors India’s strategy in navigating international trade.

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The phrase, rooted in the Latin maxim Festina Lente, encourages deliberate action. "It suggests that proceeding deliberately, rather than rashly, is ultimately the fastest way to achieve lasting results," he wrote.

Linking this philosophy to recent trade developments, Mahindra underscored the potential impact of the long-awaited India-European Union Free Trade Agreement (FTA). Citing data from the Kiel Institut, he noted that the deal could increase bilateral trade by 41–65%, boost real incomes on both sides, and reduce dependence on riskier markets.

"I believe this philosophy perfectly mirrors India’s current approach to the global trade landscape...," Mahindra said.


The India-EU FTA, described by leaders on both sides as a historic breakthrough after nearly two decades of negotiations, aims to significantly reduce tariffs and liberalize trade in goods and services between India and the 27-member European Union. Together, the two represent nearly 21% of global GDP, making the deal one of the most strategically important for India’s external engagement.

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Under the pact, tariffs on a wide range of goods will be eliminated or sharply reduced — covering over 96 % of EU tariff lines and over 90 % of Indian exports by value once fully implemented. This includes machinery, chemicals, pharmaceuticals, and aerospace products.

The India-EU FTA could open doors for sectors ranging from automobiles and electronics to pharmaceuticals, while also facilitating technology transfer and investments. For Indian businesses, the agreement may accelerate growth, create jobs, and strengthen India’s position in global value chains.

The deal is expected to be implemented by 2027 or 2028 after technical reviews and ratification by India and EU member states.