Oyo-parent PRISM launches new hotel vertical called 'CheckIn'

Oyo parent PRISM announced the launch of CheckIn on Friday. The company said CheckIn is a new hotel vertical that brings together its premium value hospitality brands including Townhouse Hotels, Clubhouse, Sunday Hotels, Belvilla, and Palette Hotels.

“CheckIn is our commitment to elevate premium value stays in India. Just as OYO transformed the budget travel segment, CheckIn will set a new benchmark for premium experiences by combining scale, service, and thoughtful design. Every guest can expect more than just a stay – they will enjoy a curated experience built on quality and trust," said Ritesh Agarwal, founder and group CEO of PRISM.

The company said each property in the CheckIn Collection is professionally managed by dedicated CheckIn teams and management companies.


"The CheckIn promise is simple: trained staff, a wholesome breakfast, clean bedrooms, Kimirica Splash & Dash kits, and in-room entertainment that goes beyond free Wi-Fi," the company said in a statement and added that this 'curated' experience serves as the foundation across the Collection, with Townhouse Hotels positioned as the entry-level brand and Sunday Hotels representing the top-tier upgrade within the portfolio.