Maldives tourism names Katrina Kaif as Global Ambassador to boost destination appeal amid growing India-Maldives ties

Visit Maldives announced Bollywood actor Katrina Kaif as its Global Ambassador on X, welcoming her as a symbol of “A true icon of grace and elegance” embodying the essence of islands. Kaif, well known for her Maldives visits and luxury travel appeal, will lead campaigns to promote the islands.


Strengthening India-Maldvies ties


The ambassador role comes amid enhanced India–Maldives collaboration. Maldivian Foreign Minister Abdulla Khaleel recently visited India to deepen trade, defence cooperation, and maritime security under the India–Maldives partnership. India reaffirmed solidarity during these talks.

India has extended a $50 million treasury‐bill rollover interest‑free to support Maldives’ fiscal reforms and help address its debt pressures, re‑affirming its “Neighbourhood First” policy.

Additionally, the two nations signed 13 Memorandums of Understanding under the High‑Impact Community Development Project (HICDP) Phase III. These agreements cover ferry services and maritime connectivity upgrades across the Maldives, backed by a grant of MVR 100 million (approx ₹55 crore).

Maldives tourism leverages this wave of goodwill and cultural exchange to expand its appeal in South Asia—particularly among Indian travellers, who account for a significant share of arrivals.