Shraddha Kapoor and Instagram Head Adam Mosseri discuss India’s Digital Renaissance

At the WAVES 2025 summit in Goa, Bollywood actress and entrepreneur Shraddha Kapoor engaged in a compelling conversation with Instagram Head Adam Mosseri, diving into India's transformative digital landscape. The discussion highlighted how India is rapidly emerging as a global hub for digital innovation and content creation.

Kapoor, known for her roles in films like Stree 2, has also made significant strides in building audiences in the digital realm. With over 91 million followers on Instagram, Kapoor is an influential celebrity on the platform. Her approach to engaging audiences in social media is rooted in authenticity, with personal connection being her strategic branding tool.

During the session, Kapoor emphasised India's unique position in the digital world. "India isn't just participating in the digital revolution, it's leading it," she said. Mosseri concurred, noting that India's mobile-first approach and vast creator ecosystem set new global standards.

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The conversation also touched on the rise of vernacular content, with creators from diverse linguistic backgrounds gaining prominence. Kapoor highlighted the importance of inclusivity, stating, "The future of digital content is multilingual and multicultural."

As the session concluded, Kapoor and Mosseri expressed optimism about the future of India's digital ecosystem, envisioning a space where creativity flourishes and every voice can be heard.

A Maharashtrian treat for Mosseri
Kapoor further invited Mosseri to experience Maharashtra's rich culinary heritage. To mark Maharashtra Day, Kapoor served Mosseri homemade puran poli, a traditional sweet flatbread stuffed with jaggery and lentils.

The moment was captured on social media, with Kapoor sharing a video of herself preparing the dish and presenting it to Mosseri. The exchange expressed the theme of WAVES 2025, bridging cultures through digital platforms. Offering puran poli to Mosseri symbolises blending traditional culture with digital interactions. It highlighted the importance of maintaining cultural roots while embracing global connectivity. This gesture represented a harmonious fusion of India's heritage with the digital age, reflecting the overarching theme of inclusivity and cultural exchange.