Nita Ambani showcases India’s cultural soft power at WAVES 2025
At the WAVES 2025 summit, Nita Ambani championed India's growing cultural influence, highlighting its art, music, and philosophy as global connectors. She emphasized India's soft power and the importance of blending ancient wisdom with modern tech...

Celebrating the richness of India’s artistic and spiritual legacy, she emphasised how music, cinema, fashion, art, and philosophy are emerging as powerful vehicles of global connection. She presented India’s soft power as a defining force of the 21st century and underscored its role in shaping a more inclusive and value-driven world.
“In a world racing towards AI—Artificial Intelligence—let us not lose the wisdom of the original AI: Ancient Intelligence,” she said. “Imagine a world where innovation meets intuition. Where data is guided by Dharma, and where progress is driven not just by power but purpose.”
As a long-standing champion of cultural diplomacy, Mrs Ambani highlighted how platforms like the Nita Mukesh Ambani Cultural Centre (NMACC) and global collaborations have helped take Indian heritage to the international stage.
Her message was both a celebration of India’s timeless cultural depth and a clarion call to align tradition with innovation — offering the world a model where technology and timeless wisdom move forward together in service of humanity.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.