Nagaland State Dear Lottery ropes in Paresh Rawal as brand ambassador

Nagaland State Dear Lottery has roped in Bollywood actor Paresh Rawal as its "brand ambassador". The lottery has also launched a new advertisement campaign "A ticket to a good life for Rs 6 only".

As per the lottery, the central theme of the campaign is to encourage people to purchase lottery tickets priced at Rs 6 and test their luck, with the opportunity to become millionaires presented three times every day.

"Lottery is not just about your luck. It is also about the thrill of hoping and waiting. It is about dreaming big," advertisement director Mohsin Khan said.


The Dear Lottery advertisement will soon be unveiled across platforms, including television, online channels, and social media.