It begins! Apple iPhone 7 launch event

And the Sia performance wraps up the #AppleEvent. Goodnight folks!

Tim Cook: Please join me in welcoming… Sia!

Tim Cook retakes the stage, recapping everything we’ve seen so far: iPhone 7 and 7 Plus, the AirPods, and Apple Watch Series 2

The Airpods will ship in late October, for $159

Preorders for the iPhone 7 and 7 Plus start September 9th, and start shipping on September 16th. It’ll ship at first in 28 countries, with 30 more countries one week later.

iPhone 7 have ditched the 16GB model, doubling all the capacities. 32GB, 128GB, and 256GB

iPhone 7 will cost the same as the 6s that it replaces, starting at $649

The new glossy black is called #Jet Black

Phil is recapping the new iPhones: 12 mp camera, 4.6" retina HD display, optical image stabilization across the line, a new home button, water resistance, the A10 fusion chip, and the longest battery life of any iPhone to date

Live gaming on new #A10 Fusion chip. #AppleEvent

Console quality gaming and lightroom photo editing.

Apple's iPhone 7 has a better camera, repels water and dust

Looks like the A10 chip in the new iPhone uses a big. Little config to optimize power consumption for tasks to stretch battery life.

It has a four-core CPU: two high-performance CPU cores (each 40% faster than the A9 on the 6S), and two “high efficiency” cores that run at 1/5th the power to save battery life.

Schiller: “We have a new generation chip in the iPhone 7 — the A10 fusion”. It has a four-core CPU: two high-performance CPU cores (each 40% faster than the A9 on the 6S), and two “high efficiency” cores that run at 1/5th the power to save battery life.

New wireless earphones that use #AppleW1 chip.

#Beats, meanwhile, will be launching the Beats Solo3 wireless over-ear headphones, the #Powerbeats3 in-ear headphones, and a new “affordable” #BeatsX line.

#AirPods will get 5 hours of playback per charge, excluding the additional charge provided by the case.

Apple is fixing pairing. A single button connects AirPods to all devices connected to iCloud at once. Once you’ve setup your headphones on one device, it’ll sync over iCloud to automatically work with your iPad, Apple Watch, and MacBook without additional pairing.

You can double tap the #AirPod to activate Siri. Infrared sensors will detect when the #AirPods are in your ear, playing only when they’re in your ears. It comes with a compact charging case with 24 hours of additional battery charge. It has dual mics that sense the vibrations of your jaw (bone conduction) for noise cancellation. It has dual mics that sense the vibrations of your jaw (bone conduction) for noise cancellation.

We’re so excited to show you a new product from Apple - #AppleAirpods: Phil Schiller

And that brings us to our next topic: Wireless: Phil Schiller

Our smartphones are packed. We want bigger displays, taptic engines.. and it’s all fighting for space: Phil Schiller

They’ll also include a Lightning-to-3.5mm adapter in the box — an unusual move for modern Apple.

With #iPhone7, #Apple is moving to connecting our #Earpods … over lightning

Stereo speakers on #iPhone for the first time.

Instagram’s head of Design, Ian Spalter demonstrates jumping directly into adding a photo to your Instagram Story from the homescreen by way of 3D Touch. He unzips his jacket to reveal an ultra colorful shirt, a means of demonstrating the new wide-color gamut capabilities of the camera/screen.

Nintendo's Super Mario coming to iPhone

Instagram’s head of Design, Ian Spalter, is on stage

The screen is 25% bright, can display a wide color gamut, and will continue to support 3D Touch.

We’re not saying to throw out your DSLRs, or that the iPhone replaces your DSLR. We’re saying this is the best camera we’ve ever built in any iPhone. For many customers, it’ll be the best camera they’ve ever owned: Phil Schiller

The camera app is getting a “portrait” mode that’ll use the dual-lenses and depth mapping to simulate that bokeh.

Phil Schiller is demonstrating one of the traditional advantages of a higher-end camera: bokeh, or shallow depth of field, or that “blur” you get behind someone when you take their picture with a nice DSLR.#AppleEvent

New Apple Watch model gets GPS, water resistance

Apple is using the telephoto lens to create a shallow depth of field on the iPhone 7 Plus. DSLR quality bokeh

Apple’s twin lens setup is wide angle and telephoto in the #iPhone7 Plus. Tapping on a photo as you take it zooms to 2x focusing on the region you tapped. You can still zoom beyond 2x — but after that point, you’re back to software/digital zoom.

Apple’s twin lens setup is wide angle and telephoto in the iPhone 7 Plus. iPhone 7 Plus now has 10x zoom. 1-2x is Optical and 2x-10x is software on top of the telephoto lens.

iPhone 7 will also have a 7 megapixel Facetime HD camera on the front (up from 5MP on the iPhone 6s)

iPhone 7 camera has got a six-element, 1.8 aperture lens

iPhone 7 also has a quad-LED flash with 50% light output, and can detect for the imperceptible flickering of energy efficient lights: Phil Schiller

iPhone 7 has a 12 megapixel sensor that is 60% faster: Phil Schiller

It’ll meet the IP67 protection standard — good enough for if you slip into a pool, but you probably dont want to take a shower with it: Phil Schiller

The new #iPhone7 will be water and dust resistant. It’ll meet the IP67 protection standard — good enough for if you slip into a pool, but you probably dont want to take a shower with it.#AppleEvent

It starts with this new finish we call ‘Jet Black’ — a seamless surface between the glass and the aluminum back: Phil Schiller

Phil Schiller is on stage to tell us about iPhone 7

There will be a total of 5 colours including the new #JetBlack feature.With #homebutton improvements#iPhone7

Apple introduces new version of Apple Watch

iPhone 7 has used robots to spin the aluminum bodies through sand to make it insanely shiny

Here is the new iPhone 7

We’re also excited about messages — we’ve got new fullscreen effects. stickers you can peel and place anywhere you want, and (third party app integrations) without leaving messages: Cook

#TimCook recaps some of iOS 10’s features: Lift to wake, third party #Siri integration, contextual typing predictions, app integrations into Maps, the new unified #HomeKit hub for controlling your smarthome stuff

“We’re about to launch iOS 10 — our biggest iOS release ever”: Cook

#Apple has now sold over 1 billion #iPhones.

Cook takes the stage again. Next up: iPhone!

Apple Watch series 1, meanwhile, is getting an upgrade to the dual core processor and it’ll start at $269

#AppleWatch series 2 will start at $369, as will the #Nike+ version.'

Here's the #AppleWatchNikePlus. An #AppleWatch for runners! Will come in four different colours.

With Nike+ you just tap the “Start” button — or tell Siri to start a run: Edwards

Trevor Edwards, president of Nike is taking the stage

They’re going to ship Apple Watch Nike+ — an Apple Watch built with runners in mind: Williams

#Apple will be partnering with Nike, says Jeff Williams at the #AppleEvent.

Apple is introducing a new ceramic Watch band

iWork real time collaboration

Apple Watch 2 have built-in GPS

Here's the #AppleWatch2

Series 2 also features a new second gen display thats up to 2x brighter — it’s the brightest display on any product we’ve shipped. It’s up to 1000 nits. “That’s a lot of nits!”: Williams

They’ve built a machine that just slams watches into water 24/7, simulating swim strokes, to test the water resistance.

#AppleWatch series 2 is swim-proof! It uses the speaker as a sonic water impeller to push the water out after a swim.#AppleEvent

Jeff Williams is back on stage, now introducing the next generation of Apple Watch

Walks are recorded as workouts using #PokemonGo for #AppleWatch. Never miss a #PokeStop.#AppleEvent

As you approach a Pokestop, a haptic tap on your wrist will let you know. Swipe it to collect your items, just like in the game.

The Pokemon Go Apple Watch integration will ship by “the end of the year”

As you approach a #Pokestop, a haptic tap on your wrist will let you know. Swipe it to collect your items, just like in the game.#PokemonGo on #AppleWatch.

Hanke: Pokemon Go has been downloaded more than 500,000,000 times

John Hanke, CEO of Niantic (the company behind Pokemon Go), has taken the stage.

#PokemonGo has been downloaded more than 500,000,000 times.#AppleEvent

#PokemonGo is coming to the #AppleWatch!

Jeff Williams (Apple’s Chief Operating Officer) is heading on stage to talk Apple Watch

Selling in just 8 months of 2015, we became the 2nd most popular watch brand: Tim Cook

#iWork will be a big help for teachers and such professionals, says #SusanPrescott at the #AppleEvent.

Susan Prescott introduced iWork, a real-time collaborative keynote editing!

Apple debuts a ‘Notify’ option on the App Store for Super Mario Run: Susan Prescott

Tim Cook reveals music options available with the iPhone 7

Apple Music has become premier destination for artists.

This fall, all 114 schools that #Apple is supporting will be up and running. We’re giving [hardware] to 4500 teachers, and #iPads to over 50,000 students, says #TimCook at the #AppleEvent.

Apple Music now has over 17 mn subscribers: Tim Cook

Apple iPhone7 launch event begins in San Francisco

"I think we’re going to measure the #AppStore in ‘pre Mario’ and ‘post Mario’ eras. You’ll be able to “expand and customize your #MushroomKingdom” by collecting coins."#Mario#Nintendo

Nintendo America coming to the App Store.

As the name implies, <i>Super Mario Run</i><i> </i>seems to be a forever-runner. Mario automatically runs, tap to jump. Tap longer to jump higher.

The magic of Mario is that anyone can pick up the game and start playing; and now we’ve made it even simpler, says Shigeru Miyamoto at the #AppleEvent

#TimCook welcomes the godfather of #Nintendo and #Mario #Shigeru Miyamoto on stage.

This year, we’re celebrating the 10th year of the Apple Music Festival: Cook

The #AppleMusic keeps getting better, says #TimCook at the #AppleEvent.

Tim Cook is on the stage as the #AppleEvent begins in San Francisco.

Amazon cannot hold on to its excitement as the #AppleEvent is just moments away!

Here's how the venue looks from the inside. Another reason to get excited!Nearly full house.#iPhone7launch

Here's a complete look inside the #BillGrahamCivicAuditorium in San Francisco as the #AppleEvent is just 10 minutes away!

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With the #AppleEvent just a few minutes away, people gathering outside the Bill Graham Civic Auditorium in San Francisco.

Here's the first look inside the #BillGrahamCivicAuditorium in San Francisco.The #AppleEvent starts in just a few minutes!

The tech-lovers have to wait for a while for the #AppleEvent to start but the food-lovers have something to feast on!#iPhone7launch

The stage is set for the #AppleEvent. Are you ready? #iPhone7launch

#Apple promises a surprise and they can't wait to reveal it. Brace yourselves! #iPhone7launch!

Here's what the media pass looks like for the #iPhone7launch event at the Bill Graham Civic Auditorium in San Francisco

People are coming in numbers for the biggest smartphone event of the year, Are you ready?#iPhone7launch

Crowds starting to gather outside the Bill Graham Civic Auditorium in San Francisco as the #iPhone7launch is just over an hour away!

With just over two hours remaining, stay tuned to get all the latest updates and a minute-by-minute coverage for the #iPhone7 launch!

We are just over 2 hours away from the big event as Tim Cook takes to Twitter!

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With the #iPhone7 launch, what happens to the iPhone 6 now?

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