How AI is redefining brand discovery and the future of digital marketing | Kirthiga Reddy

How is AI redefining the future of brand discovery?In this episode, Kirthiga Reddy, Co-founder of Optimise GEO, explores the shift from traditional search to AI-powered discovery, the growing importance of Generative Engine Optimisation (GEO), and why credibility and trust will define the next era of brand leadership.As AI reshapes how consumers make decisions, the question is no longer just where your brand ranks, but whether AI recommends it.