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How social media services handle political ads

​GoogleGetty Images
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​Google
Google said that it would limit audience targeting for election ads to age, gender and general location at a postal code level.

The change means political advertisers can no longer target ads using data such as public voter records and general political affiliations such as right-leaning, left-leaning or independent. Advertisers can still do contextual targeting, such as showing ads to users watching a certain video.

Google and its video-streaming service YouTube prohibit certain kinds of misrepresentation in ads, such as misinformation about public voting procedures, political candidate eligibility based on age or birthplace or incorrect claims that a public figure has died.

Google does not have a wholesale ban on politicians running false or misleading ads. In October, when former Vice President Joe Biden's campaign asked the company to take down a Trump campaign ad that it said contained false claims, a Google spokeswoman told Reuters it did not violate the site's policies.
​SnapGetty Images
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​Snap
Snap Inc allows political advertising unless the ads are misleading, deceptive or violate the terms of service on its disappearing message app Snapchat.

The company, which recently joined Facebook, Twitter and Google in launching a public database of its political ads, defines political ads as including election-related, advocacy and issue ads.

Snap does not ban "attack" ads in general, but its policy does prohibit attacks relating to a candidate's personal life.
​RedditGetty Images
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​Reddit
Social network Reddit allows ads related to political issues and ads from political candidates at the federal level, but not for state or local elections.

It also does not allow ads about political issues, elections or candidates outside of the United States.

The company says reddit-advertising-policy all political ads must abide by its policies that forbid "deceptive, untrue or misleading advertising" and that prohibit "content that depicts intolerant or overly contentious political or cultural topics or views."
​LinkedInGetty Images
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​LinkedIn
LinkedIn, which is owned by Microsoft Corp, does not allow political ads. It defines political ads as including "ads advocating for or against a particular candidate or ballot proposition or otherwise intended to influence an election outcome."

Search engine Bing, which is also owned by Microsoft, does not allow ads with political- or election-related content.
​TwitchAgencies
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​Twitch
A spokeswoman for Twitch told the live-streaming gaming network does not allow political advertising.

The site does not strictly ban all issue-based advertising but the company considers whether an ad could be seen as "political" when it is reviewed, the spokeswoman said.

Twitch, which is owned by Amazon.com Inc, is primarily a video gaming platform but also has channels focused on sports, music and politics. In recent months, political candidates such as U.S. President Donald Trump and Senator Bernie Sanders have joined the platform ahead of the 2020 election.

Image credit: Twitch
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