Market Watch

ET Wealth Surveys is an effort to bridge the gap between industry, marketers and consumers. It is a well-researched effort to identify the vacuum that exists in the consumer personal finance space. With ET Wealth Surveys, we want you to know better how your audience earns, spends, lives and saves.

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ET WEALTH RICS
WHERE DATA MEETS DETAILS

Who is this survey for?

1This exhaustive survey will help brands and industry review their products better

2It gives marketers an edge over their peers in designing intuitive offerings

3Data analysts can identify purchase and consumption trends

What is ET Wealth RICS?

1Exhaustive and detailed surveys created by industry experts

2A vasr collection of consumer data from 10,000+ users

3Raw data processed and fine-tunes for customised consumption

Where is ET WealthRICS being Conducted?

1Samples gathered from all urban centres of india

2Extensive data also gathered from tier-2 and -3 cities

3Women formed a substantial bank of respondents

WHY SHOULD COMPANIES
BUY THIS SURVEY?

DATA COLLECTION

Access to 10,000+ samples

Help Similarity-Dissimilarity Analysis

Accurate & detailed responses

DATA ANALYSIS

Gather key trends & insights

Measure productreach & awareness

Identify gaps in product/service cycle

DATA PRESENTATION

Easy interpretation via dashboard access

Reports in text & graphical formats

Download reports for customised use

ET WEALTH SURVEY
METHODOLOGY

Data Collected from the respondents is annoymized

funnel

CLEANING PROCEDURE

A rigorous cleaning procedure is followed to weed out non-serious responses.funnel

COMPLETE DATA

Complete data is ignored if survey time is less than one third the modal time taken by the total base.funnel

RESPONSE LEVEL

In case of doubt in quality, no response level cleaning is undertaken,funnel

COMPOSITION VS RESPONDENT

Data is ignored if there is logical mismatch in two connected answers (marital status/family composition vs respondent's age/parent'sage.funnel

RESPONDENT DATA

In doubtful inputs, the entire string of respondent data is dropped from the analyzable base.funnel

ONLINE SURVEY

As online surveys always lead to self-selection bias, we use weighting of the data to that of the universe estimate to remove bias.funnel

Product Offerings
  • Physical Reports

    Track data on your figer tips and access dashboard on your desktop, Laptop and

  • Dashboard

    Track data on your figer tips and access dashboard on your desktop, Laptop and

  • PDF

    Download PDF and read anywere

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