Zomato, Swiggy will have new competition. The restaurants
Terming aggregators as ‘virtual landlords’, Anurag Katriar, President, National Restaurant Association of India (NRAI) says there is an urgent need for the sector to reduce their dependence on such platforms. To safeguard its interest, restaurants are now collectively coming up with their own loyalty scheme, bill settlement technology and even a home delivery solution. This pits the restaurants directly against the likes of Zomato and Swiggy.