Market Watch

See how social media is helping Morocco's last women potters

Thank you social media
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Thank you social media
AFP

Beautiful handcrafted pottery made by Mama Aicha rarely sells in Morocco anymore, but thanks to social media her ancient techniques are drawing students from around the world to the foothills of the Rif mountains.

In pic: Moroccan potter Aicha Tabiz

Vanishing potters
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Vanishing potters
AFP

Like everywhere in the Rif mountains, women potters from the Sless tribe, to which Aicha Tabiz's family belongs, are vanishing.

The tribe counted around 90 potters at the end of 1990s. Now, only a half-dozen remain.

Lost little by little
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Lost little by little
AFP

The ancestral knowledge that, according to some experts dates back to the Bronze Age, is being lost little by little due to a decline in the market.

Researchers, collectors, enthusiasts are among the many that have warned for decades of the disappearance of this craft once passed down from generation to generation.

In pic: Moroccan potter Fatima Harama

In the spotlight
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In the spotlight
AFP

Volunteers from the "Terre des Femmes" (Women's Earth) association have travelled to the Rif for years, collecting pottery from isolated farms and selling it to tourists from a small boutique in the capital Rabat.

But the most famous is undoubtedly the artistic director of Dior, Italian Maria Grazia Chiuri, who recently put the Rif potters in the spotlight at a haute couture fashion show in Marrakesh.

Instagram at work
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Instagram at work
AFP

But, it is thanks to Instagram that Mama Aicha's work has gained a global reputation.

Through this global word-of-mouth promotion, the workshops advertised on the website of a new association, Sumano, have seen staggering success.

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