How business giants are taking initiatives for the welfare of women
A lot needs to be done for the welfare of rural and underprivileged women and while the government has started schemes for their benefit, now big businesses too have launched initiatives for them. A few initiatives, listed below, have been taken by organisations as a part of their Corporate Social Responsibility.
Cosmetic brand The Body Shop India has recently partnered with Plastics for Change (PFC) India Foundation to ring in the festive season with a difference for female waste pickers. The Body Shop has set up Project 'NARI' fundraising to support women waste pickers and has also set up Project 'NARI' donation boxes across all its stores and online for voluntary consumer donations of INR 20 from its customers.
Health comes first
The company and PFC India Foundation will provide PPE kits, provide access to safe nutrition, healthcare awareness, and most importantly training and development of female waste-pickers towards becoming plastic quality engineers.
Another such initiative 'Sakhi' has been taken up by Hindustan Zinc with an aim to make rural women self-employable and to economically and socially empower them.
Sakhi SHG program, in partnership with Saheli Samiti and Manjari Foundation, has a mission to form 2,300 SHGs touching the lives of 27,000 families in 5 years by empowering women socially and economically.