What got Xiaomi to Fortune Global 500? Its youth, says Manu Kumar Jain

Being young is how we differentiate ourselves, says the Xiaomi India MD, on snagging the 468th position on the list.

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Jain said that Xiaomi would like to bring its large ecosystem of IoT devices such as smart water purifiers, smart washing machines, smart ACs, smart EVs, to India over the next few years.
Last week, Chinese smartphone manufacturer Xiaomi not only made its debut on the Fortune Global 500 list (ranking 468th) but it was also the youngest company to be featured. To celebrate this double win, Xiaomi founder and CEO Lei Jun announced that all 20,538 co-workers and members of external teams would each receive 1,000 shares of company stock.


"It is an extremely proud moment for Xiaomi, and commemorates all the hard work which has gone into building one of the coolest brands globally," said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India. "Xiaomi has been able to demonstrate our strength and determination, having ranked among the crème de la crème of global businesses."


The Secret Ingredient
But according to Jain and CEO Lei Jun, what truly differentiates the brand is the company's youth. "Being a young brand, we take pride in the fact that we challenge and redefine the rules," said Jain.

​Xiaomi founder and CEO Lei Jun and Manu Kumar Jain​ at an event in Bengaluru.
Xiaomi founder and CEO Lei Jun and Manu Kumar Jain at an event in Bengaluru.

"We were the first company to start selling smartphones via e-commerce, we extended internet efficiency to our offline retail and started our own e-commerce platform: Mi.com. We have a very young team who take risks, try different things and keep innovating the business model," explained Jain, recalling how the company spent zero marketing dollars when making its entry in India. "We were able to ride on popularity from word of mouth alone."

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What's next for Xiaomi?
"Fortune Global 500 is just the beginning. We believe our work has only started. We will continue to work towards its dual AIoT and smartphone strategy. We have also made big strides in the league of 5G with Mi MIX 3 5G, and believe it is the next big thing," said Jain, listing some of the targets that Xiaomi has set its sights on such as developing efficient offline channels and strengthening Xiaomi's expansion in the European and Latin American markets.

With regards to the Indian market, he said, "In China and other parts of the world, we have a large ecosystem of IoT devices such as smart water purifiers, smart washing machines, smart ACs, smart EVs and many more. Over the next few years, we would like to bring this ecosystem to India."

Leaving A Mark: Women Who Inspire BK Goenka, Manu Kumar Jain
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BK Goenka, Chairman, Welspun Group

“I take a lot of inspiration from Indra Nooyi, CEO of PepsiCo. She is an accomplished business leader who describes herself as an ordinary woman born in a conservative and middle-class family. Being a woman and immigrant made it thrice as difficult for Nooyi to reach this position. But her mantra of working twice as hard as her male counterparts has set her apart. Her rise to power has lit up a fire in every aspirant and proves that nothing is impossible if you are determined.”
BK Goenka, Chairman, Welspun Group “I take a lot of inspiration from Indra Nooyi, CEO of PepsiCo. She is an accomplished business leader who describes herself as an ordinary woman born in a conserva..
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Manu Kumar Jain, MD, Xiaomi India

“The woman I admire a lot is Kiran Bedi, India’s first and highest woman ranking IPS officer. She set high precedents for justice and humanitarian services. I met her for the first time when I was studying at IIT, where she came to deliver a guest lecture. I spent a few hours with her and took her autograph. I was impressed by her outlook and approach towards life. She accentuates my faith in working through hardships and creating a mark for yourself in the world.”
Manu Kumar Jain, MD, Xiaomi India “The woman I admire a lot is Kiran Bedi, India’s first and highest woman ranking IPS officer. She set high precedents for justice and humanitarian services. I met h..
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Manpreet Singh, Indian hockey player

“I relate to the journey of Mamta Kharab, the former captain of the Indian women’s hockey team. I also draw motivation from it. She was declared the best player of the Junior Asia Cup tournament in Malaysia where India won the bronze medal. She played a leading role in India’s victory in the Commonwealth Games in Manchester in 2002, India’s first in 32 years. She scored the golden goal in the final against England.”
Manpreet Singh, Indian hockey player “I relate to the journey of Mamta Kharab, the former captain of the Indian women’s hockey team. I also draw motivation from it. She was declared the best player ..
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Alok Dubey, CEO, Arvind Fashion Brands Ltd

“Stories of women changing the face of the society they lived in have always been riveting and impactful. One woman who I have always admired is Florence Nightingale. She was known to be compassionate, a driven professional and a wonderful manager. An advocate for hygiene and medicine, her wisdom and body of work is revered. Her leadership skills, compassion and foresight have always inspired me to become a better leader and influenced my thinking to a great extent.”
Alok Dubey, CEO, Arvind Fashion Brands Ltd “Stories of women changing the face of the society they lived in have always been riveting and impactful. One woman who I have always admired is Florence N..
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Shankar Prasad, Founder, Plum

“As a child, I had read about the life and work of Marie Curie, the Polish-French scientist who coined the term radioactivity, and discovered radium. Her list of achievements is long, and so is the list of almost endless adversities that she had to overcome because she was a woman and born into a poor family. I learnt dedication from her. Winning two Nobel prizes, helping out the wounded in World War I, and naming the element she discovered in honour of her country [Polonium] — what a life. She lived and died doing what she loved. She was driven by a sense of achievement and love for scientific discovery, not by fame or money.”
Shankar Prasad, Founder, Plum “As a child, I had read about the life and work of Marie Curie, the Polish-French scientist who coined the term radioactivity, and discovered radium. Her list of achiev..
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