Undoing a night of overdoing it: These companies will come to your office to help cure the hangover

Nurses stand ready to provide intravenous care to the dehydrated.

View in App
Getty Images
Hangovers these days may be only for those who can’t pay up.
By Hailey Waller

The hangover business has been booming for Ellie.

A New York nurse who used to treat patients in critical care, she now routinely shows up in the offices of hedge funds and hotel penthouses to deliver intravenous drips loaded with saline, vitamins and other drugs to help the wealthy and well-known undo a night of overdoing it.


Ellie, who works for a company called NutriDrip and asked that her last name not be published because of a non-compete agreement, has treated “quite a few billionaires, lots of models, some musicians and athletes,” she said.

“I’m on a list somewhere for them to share my numbers, so they call me directly,” she said. “They know I’ll be very discreet.”

Once a hush-hush luxury for the quietly-pampered, banana bags outside the hospital are hitting the mainstream from New York and Las Vegas to London and Dubai. Nurses stand ready to provide intravenous care to the dehydrated, alcoholically and otherwise, in their homes and hotel rooms, at walk-in centers and on a hangover bus for special events. They pop up again and again on news sites, blogs, even on Showtime’s “Billions.”

Hangover2

ADVERTISEMENT

Why suffer? If you believe it works—and not everyone does—hangovers these days may be only for those who can’t pay up. The sessions cost several hundred dollars in most cases. They occupy a niche in what burgeoning providers prefer to cast as a trend toward “wellness” in an I.V. bag, rather than an unseemly hangover insta-cure.

The U.S. Food and Drug Administration won’t comment on I.V. drips, other than to say it doesn’t regulate them. Doctors question if the treatments are effective for hangovers.

Last year, the Federal Trade Commission cracked down for the first time on one such company, iV Bars Inc., which advertised drips for serious medical conditions including cancer and congestive heart failure. The company now advertises vaguer treatments for “performance,” “re-hydration” and, yes, hangovers—none of which appears to be banned by the FTC. The company didn’t respond to requests for comment.

Gwyneth Paltrow’s Goop website wrote about eight I.V. companies selling drips for “detox, beauty, immunity and performance,” many of which also offer hangover treatments. Among the companies: Infuse Wellness in Santa Monica and NutriDrip, which has I.V. bars in three locations in Manhattan and operates a division called the Hangover Club.

Hangover3
Alcohol is the primary vice of choice before soliciting a hangover treatment.

ADVERTISEMENT

The in-room menu at the Ned Hotel in London offers bedside I.V.s, ranging from $200 for “hydration” to a $260 “libido boost.” A “detox” will set you back $365.

The I.V. Doc offers what it calls the “deathbed” treatment for mornings when you “can’t get out of bed or off the floor.” It costs $249 and includes the drugs Zofran for nausea, Toradol for headaches and Pepcid for heartburn.

“It’s not clear to me that Toradol is any better than Advil in treating hangover symptoms," said Robert Shmerling, who has a medical degree from Harvard University and practices rheumatology at Beth Israel Deaconess Medical Center in Boston.

The I.V. business took a step into the limelight in 2012, when anesthesiologist Jason Burke bought what’s now called the Hangover Heaven bus in Las Vegas for $80,000. He considered driving it to New York, but the lucrative party scene on the Strip kept him in Sin City.

Burke’s website, which showcases his medical degrees from the University of North Carolina and Duke University, offers three I.V. hangover treatments: Salvation, Rapture and Eternity. They cost up to $329, and the Rapture and Eternity cures include 20 minutes of oxygen. They’ll come to your hotel room or treat you on the bus. Group discounts are offered, as is discreet billing.

“People don’t want to go back home and have the accounting department ask what the $600 charge to Hangover Heaven was,” Burke said. Credit card charges show up as Vita Heaven.

Burke says half the people he treats have probably been using cocaine or ecstasy. Alcohol is the primary vice of choice before soliciting a hangover treatment in New York, according to Adam Nadelson of the I.V. Doc and Maurice Beer of NutriDrip.

Some doctors, among them those who work remotely with a nurse via teleconferencing, say there are limits to what they’ll treat. Burke, for example, says he won’t treat anyone with high blood pressure or a heart rate over 120 beats per minute.

NutriDrip won’t see patients younger than 18 or older than 75 years old, but someone high on marijuana would be fine to treat, Beer says.

Fitness With Tech: Apps And Gadgets To Track Diet And Workout Results
1/10

By Karan Bajaj

Our hectic lifestyles sometimes leave little time for a proper diet and exercise regime. Thankfully, tech can help you plan your diet, nutrition, exercise and track results for a healthier you. Karan Bajaj talks about some of his favorites.

(Image: Getty)

By Karan BajajOur hectic lifestyles sometimes leave little time for a proper diet and exercise regime. Thankfully, tech can help you plan your diet, nutrition, exercise and track results for a health..
Read More

This free app offers various tools including a BMR (Basal Metabolic Rate) calculator, body fat percentage calculator, diet tool and even tells you your recommended heart rate for exercise basis your age. The app has its own social network where you can follow other users, join groups and interact with them. Plus, you can also choose a coach as per your fitness requirement (you will have to take one of the paid packages for the coaching service).

(Image: play.google.com)

This free app offers various tools including a BMR (Basal Metabolic Rate) calculator, body fat percentage calculator, diet tool and even tells you your recommended heart rate for exercise basis your ..
Read More

HealthifyMe lets you track your weight, activity as well as your food and water intake. You can set reminders, create a diary, maintain health logs and get a weekly report based on your inputs. In the basic plan (Rs 199/month), the app offers an AI coach called Ria that helps you stay motivated and interacts with you for any queries. If you prefer human coaches, you can opt for paid personalized coaching where you can choose from nutritionists, fitness instructors or yoga coaches.

(Image: www.healthifyme.com)

HealthifyMe lets you track your weight, activity as well as your food and water intake. You can set reminders, create a diary, maintain health logs and get a weekly report based on your inputs. In th..
Read More

Fitso gives you recommendations on the basis of your BMI (which it calculates according to the height and weight your input). If you want to lose weight, it will give you the option to track your daily calories intake with a diet journal as well as ask you to burn calories with physical activity. You need to set a target weight and choose whether you want to do only a diet or diet & exercise. We like the clean app interface. You can also opt for a coach service which starts at just Rs 149/week.

(Image: play.google.com)

Fitso gives you recommendations on the basis of your BMI (which it calculates according to the height and weight your input). If you want to lose weight, it will give you the option to track your dai..
Read More

If you’re more of a gym person and do not want to miss workouts while traveling, Fitpass gives you access to 1500+ gyms. The app currently works in selected cities and you pay Rs 999/month for the service. You can view the fitness centers around you based on your locations along with details on their address, timing and the types of workout they provide. They also have plans for dieting and coaching plus an in-app store for purchasing supplements.

(Image: play.google.com)

If you’re more of a gym person and do not want to miss workouts while traveling, Fitpass gives you access to 1500+ gyms. The app currently works in selected cities and you pay Rs 999/month for the se..
Read More

As the name suggests, this free app helps you calculate your calorie intake basis what you eat and drink. We liked that it has an option of adding how much weight you want to gain/lose per week (and it accordingly informs how many calories you should consume each day). As long as you input your food and drink correctly, the app shows you a nutrient breakdown, making it easy to see how much protein, fat and sugar you have consumed. You can view your progress in a graphic form, sync data with third party devices and apps as well as have the app remind you to eat food on time.

(Image: play.google.com)

As the name suggests, this free app helps you calculate your calorie intake basis what you eat and drink. We liked that it has an option of adding how much weight you want to gain/lose per week (and ..
Read More

A smart weighing scale helps you keep a track of various parameters. Apart from your weight, a smart scale can typically measure BMI, muscle mass, bone mass, body fat, basal metabolism and visceral fat. All the data is synced with a companion app for easy tracking. Some apps even let you create individual profiles — so that all the people using it can track weight loss progress individually. Some of the better options we reviewed include the Mi Body Composition Scale (Rs 1,999) and the Lenovo HS10 Smart Scale (Rs 2,799).

A smart weighing scale helps you keep a track of various parameters. Apart from your weight, a smart scale can typically measure BMI, muscle mass, bone mass, body fat, basal metabolism and visceral f..
Read More

A dedicated fitness band is great for tracking your daily activity (as opposed to having an app on your phone). You can buy one starting as low as Rs 1,200 going up to Rs 20,000 or more. We recommend getting a fitness band that offers a heart rate tracker, good battery life and water resistance. We always recommend Fitbit if you can spend more. They have some of the best fitness bands like the Alta HR and upcoming Charge 3. However, their products are usually priced Rs 10k onwards. If you want to spend less, check out the following options.

A dedicated fitness band is great for tracking your daily activity (as opposed to having an app on your phone). You can buy one starting as low as Rs 1,200 going up to Rs 20,000 or more. We recommend..
Read More

Priced at Rs 1,999, this is easily the best option for anyone on a budget. Spending less doesn’t mean you want to compromise on features right? Mi Band 3 has everything: a large OLED display, continuous heart rate tracking, sleep tracking, water resistance and show you notifications from your phone. Battery life is up to 20 days on a single charge!

(Image: www.mi.com)

Priced at Rs 1,999, this is easily the best option for anyone on a budget. Spending less doesn’t mean you want to compromise on features right? Mi Band 3 has everything: a large OLED display, continu..
Read More

For Rs 3,499, what makes this one stand out is the personalized coaching service. The latest fitness tracker from Goqii has an OLED colour display and it tracks steps covered, distance, sleep, heart rate and even blood pressure. A dedicated exercise mode helps you track your fitness activity and it offers a battery life of up to 7 days.

For Rs 3,499, what makes this one stand out is the personalized coaching service. The latest fitness tracker from Goqii has an OLED colour display and it tracks steps covered, distance, sleep, heart ..
Read More






Download
The Economic Times Business News App
for the Latest News in Business, Share Market & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

ET Business Listings
Generate Enquiries for your Business by Listing on Economictimes.com

More from our Partners

Loading next story
Text Size:AAA
save image

Success
This article has been saved

*