#TalesOfJeh trends on JRD's 150th anniversary; Tata Group remembers patriarch with pets, planes

For a week, the group’s Instagram handle posted archival images of JRD.

Agencies
JRD Tata was an innovator, a man of many interests, his love for aviation being the stuff of legends.
July 29 is an important day for the Tata Group. It’s the birth date of one of its tallest leaders, JRD Tata. And each year, the group plans something special to mark the day. This year was no different: In the weeks leading up to his 115th birth anniversary, a fictional Instagram takeover by JRD was planned. “If JRD was alive today, he’d be the coolest guy to know,” was the logic behind the posts.










He was an innovator, a man of many interests, his love for aviation being the stuff of legends. So, for a week, the group’s Instagram handle posted archival images of JRD. “Giving in to the peer pressure. #HelloInstagram#TalesOfJeh,” read the first post on July 22, with a picture of JRD alongside. Following posts saw JRD with planes, JRD with his wife Thelma ‘Thelly’ Tata, JRD with his pet dogs, JRD as a young boy…. You get the drift. The week-long takeover has now concluded, and the account has reverted to its usual activities. Until next year, that is.
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