Samsung unveils Galaxy S21 smartphone lineup, cuts price by $200 from last year

The S21 with a 6.2 inch display is available for order at an entry price of $800.

AP
Samsung's new lineup will range up to a $1,200 starting price for its Ultra S21, the most feature-rich device in the group.
SAN FRANCISCO: Samsung on Thursday unveiled a new Galaxy S21 smartphone lineup, with prices lowered by some $200 from the prior generation of the South Korean giant's flagship handsets.

Unveiled in a streamed presentation, the S21 device with a 6.2 inch display is available for order at an entry price of $800 for US customers.

The global smartphone leader also unveiled the 6.7 inch S21 Plus and premium S21 Ultra handsets, with a 6.8 inch display. All the devices support the ultrafast 5G wireless networks being rolled out globally.


"We are living in a mobile-first world, and with so many of us working remotely and spending more time at home, we wanted to deliver a smartphone experience that meets the rigorous multimedia demands of our continuously changing routines," said TM Roh, head of mobile communications for Samsung Electronics.

The move follows Apple's decision to largely hold the line on prices for its iPhone while offering a range of handsets at various price points.
The S21 Ultra will offer an optional pen to allow the device to be used as a tablet, as with the Samsung Note handsets.
The S21 Ultra will offer an optional pen to allow the device to be used as a tablet, as with the Samsung Note handsets.

Samsung's new lineup will range up to a $1,200 starting price for its Ultra S21, the most feature-rich device in the group.
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"The premium smartphone market is resetting itself," said Bob O'Donnell of Technalysis Research,

"We're seeing a return to more moderate pricing. Companies can only go so far and they are retreating to the prices they had several years ago."

Samsung touted its improved processors and camera technology and new design for the Android-powered smartphones.

"Samsung somehow found a way to make the slab-with-camera-cutout design more visually interesting than in the past," said Avi Greengart, an analyst with the research firm Techsponential.
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The new handsets also offer edge-to-edge display to allow for a lighter device and automatic adjustments for blue light to reduce eye strain.

Greengart said the new smartphones "look better in real life than in photos" and that "distinctive design should not be underestimated as an indicator to consumers that the phone is different and new."
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Samsung has been at or near the top of the smartphone market in recent years and sold an estimated 80 million handsets in the third quarter, ahead of Chinese firms Huawei and Xiaomi and US-based Apple.

The smartphone market has been roiled by the global coronavirus pandemic, with the economy in turmoil but with consumers more reliant on their devices.

Samsung's release, on the final day of the digital-only Consumer Electronics Show, comes earlier than usual, according to Greengart and "undercuts Samsung's main competitor, Apple's iPhone 12, on price as well."

"For those who are not price sensitive, Samsung is not forgetting early adopters who are willing to pay above $1,000 for the biggest and best," the analyst added.

"Anyone coming from a phone from two or three years ago will find the camera, display, and battery improvements significant enough to be worth the upgrade."

Samsung also unveiled its Galaxy Buds Pro wireless earbuds, in a move countering Apple's Bluetooth ear pieces, which pair with the new phones.

The S21 Ultra will offer an optional pen to allow the device to be used as a tablet, as with the Samsung Note handsets.

Roh said the new earbuds, which allow for noise cancelling and amplifying of various sounds, would offer "a one-of-a-kind audio experience that makes even everyday tasks truly epic."

CES 2021: Rollable Phones & 5G Devices Will Change How You Use Smartphones
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This year began on a futuristic note, thanks to the Consumer Electronics Show 2021 (CES 2021).

Forced by the Covid-19 pandemic to go digital, the show that kicked off on Monday concluded today. The virtual tech show, which usually welcomes a massive gathering of spectators in Las Vegas each year, showcased some of the biggest creations in artificial intelligence, concept cars, smart homes, along with an impressive lineup of smartphones.

The smartphones category at the CES 2021 was a perfect mix of budget-friendly and premium devices, heavily packed with the latest features.

Many of the smartphones launched at the show are expected to hit the shelves this year. Here's a list of best smartphones released at CES 2021.

This year began on a futuristic note, thanks to the Consumer Electronics Show 2021 (CES 2021).Forced by the Covid-19 pandemic to go digital, the show that kicked off on Monday concluded today. The vi..
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TCL Technology, a Chinese state-owned multinational company, on Monday launched two budget-friendly phones, the TCL 20 5G and the TCL 20 SE at CES 2021 on Monday. TCL 20 5G, a higher-end model, is priced at EUR 299 (Rs 26,600 approx.) and is available in two colour options - Mist Grey and Placid Blue. While it's already available in Italy, reports suggest it will be rolled out across the world in February.

The TCL 20 SE is tagged at EUR 149 (Rs 13,300 approx.) and comes in two different colours - Aurora Green and Nuit Black. It's scheduled to be launched around the world sometime in January.

TCL 20 5G: What's in the box

Display: 6.70-inch
Processor: Snapdragon 690 5G
Battery: 4,500mAh
Camera: 48MP primary, additional 8MP wide camera, 2MP macro camera
Front camera: 8MP
RAM: 6GB
Storage: Up to 256GB, expandable via microSD card
Connectivity: USB Type-C port, 3.5mm audio jack

TCL 20 SE: What's in the box

Display: 6.82-inch
Processor: Snapdragon 460
Battery: 5,000mAh
Camera: 48MP primary, additional 5MP wide angle, 2MP depth camera and 2MP macro.
Front camera: 8-megapixel
RAM: 4GB
Storage: Up to 256GB, expandable via microSD card
Connectivity: USB Type-C port, 3.5mm audio jack

TCL Technology, a Chinese state-owned multinational company, on Monday launched two budget-friendly phones, the TCL 20 5G and the TCL 20 SE at CES 2021 on Monday. TCL 20 5G, a higher-end model, is pr..
Read More

Motorola showed off its new smartphones from G-series Moto G Stylus 2021 and the Motorola One 5G Ace.

Both devices are under the Rs 30,000 range with Moto G Stylus 2020 priced at $299 (Rs 22,000 approx.), and the Motorola One 5G Ace available at $399.99 (Rs 29,500 approx). G Stylus 2020 comes in two colour variants - Aurora White and Aurora Black, while One 5G Ace comes in Frosted White colour only.

Motorola G Stylus: What's in the box?

Display: 6.80-inch
Processor: Snapdragon 678
Battery: 4,000mAh
Camera: 48MP primary camera, additional 8MP, 2MP depth and 2MP macro
Front camera: 16-megapixel
OS: Android 10
RAM: 4BG
Storage: Up to 128GB inbuilt, can expand up to 512GB via microSD card
Connectivity: USB Type-C port, 3.5mm audio jack

Motorola One 5G Ace: What's in the box?

Display: 6.70-inch
Processor: Snapdragon 750G 5G
Battery: 5,000mAh
Camera: 48MP primary, additional 8MP and 2MP
Front camera: 16MP
OS: Android 10
RAM: 4GB
Storage: Up to 64GB inbuilt, can expend up to 1TB via microSD card
Connectivity: USB Type-C port, 3.5mm audio jack

Motorola showed off its new smartphones from G-series Moto G Stylus 2021 and the Motorola One 5G Ace.Both devices are under the Rs 30,000 range with Moto G Stylus 2020 priced at $299 (Rs 22,000 appro..
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Produced under TCL Technology license, Nokia-owned company Alcatel, on January 13, released 1S - the most affordable and pocket-friendly model with impressive features. Priced EUR 109 (Rs. 9,700 approx.), 1S 2021 comes in two colour options - Twilight Blue and Elegant Black. The phone is expected to hit the markets in February.

One of the key features of the phone in this amazing budget is its split screen mode which lets you run through multiple apps simultaneously.

What's in the box?

Display: 6.52-inch
Processor: Octa-core
Battery: 3060mAh
Camera: 13MP primary along with 2MP depth, 2MP macro
Front camera: 5MP
OS: Android 11
RAM: 3GB
Storage: Up to 32GB inbuilt storage, can extend to 128GB via microSD card.
Connectivity: USB Type-C port, 3.5mm audio jack

Produced under TCL Technology license, Nokia-owned company Alcatel, on January 13, released 1S - the most affordable and pocket-friendly model with impressive features. Priced EUR 109 (Rs. 9,700 appr..
Read More

The South Korean tech company, LG, mesmerised the CES digital crowd with its all-new rollable device. The company teased a glimpse of the smartphone that rolls up, proving its dominance over foldable phones. The company will launch its rollable smartphones by the end of this year.

Apart from LG, TCL, too, came rolling with the same concept, which doesn't have a name or a release date, yet. TCL said that its device will expand from a 6.7-inch to a 7.8-inch tablet at a touch of a finger.

The South Korean tech company, LG, mesmerised the CES digital crowd with its all-new rollable device. The company teased a glimpse of the smartphone that rolls up, proving its dominance over foldable..
Read More

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