Plum & Phy boss a big Bezos fan, has quotes by Amazon boss in his office

Shankar Prasad also talks about how beauty brands can be ethically sound.

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Prasad looks up to Bezos because he’s created a consumer-centric tech organisation that’s also very good at brick-and-mortar stuff like running fulfilment centres and doing deliveries.
Shankar Prasad, the founder of Plum & Phy, knows that climate change is something all brands need to look at seriously.

From company to consumer, everyone has a role to play.

Prasad tells ET Panache what can be done to reduce your carbon footprint and also, which leader inspires him

What do you think a beauty brand's role is in being ethically sound?
A good beauty brand is more than just about great products, smart packaging and interesting sound-bytes. Good brands end up even shaping how people think, and to that end I feel we have a responsibility for a) being transparent, b) being educative and c) pushing the agenda forward on things like sustainability and safety. And the ability of social media to host these conversations is a great thing for beauty brands with an ethical approach.

What are some things that consumers do to reduce their wastage of plastic containers? Apart from recycling, buying bigger bottles as they are easier to recycle etc.

Besides recycling empties, consumers can a) buy higher sized packs, b) avoid packages that come with false bottoms or double walls, c) use recyclable plastics as much as possible, d) buy refills. A lot of the responsibility for this also lies with the brands.

You know all the aspects of your business. You even write the content. Why is it important to know all levels of a job? How has it helped you in running a company?
Knowing all aspects of the business helps in a) identifying the right people for the job, b) understanding what constraints are preventing an optimum from happening, c) faster interactions with external service providers because we can get to the point straight, d) inspiring the team to run harder because they have someone on the team who is running as fast as them.

The downside, however, is of a) being hands-on on too many things, b) thinking that my way is the best way, and c) not having the bandwidth to keep oneself updated of latest developments, and the worst: d) not realizing that one’s not up-to-date. So I am increasingly growing comfortable with people taking up and doing things that I may not have a complete understanding of.

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Who is one leader you look up to for inspiration and why? What is something he or she has said that has stuck with you?
I’m a big fan of Jeff Bezos because he’s created a consumer-centric tech organisation that’s also very good at brick-and-mortar stuff like running fulfilment centres and doing deliveries. You can rarely find a business that’s as good at all of these aspects, and that too on a global, replicable scale with clearly established category leadership.

The sheer vision and clarity of thought, as well as the speed and scale of execution, is quite something to comprehend. I have a few favorite Bezos quotes on the office walls, but one that’s really useful to remember is: “We’re not competitor obsessed, we’re customer obsessed. We start with the customer and we work backwards.”

Bezos's $260 Trunks, Lanvin Sneakers For Nadella, Pichai: Billionaire Bosses & Their Style Statement
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Take some styling tips from Jeff Bezos, from left, Sundar Pichai and Satya Nadella.

Take some styling tips from Jeff Bezos, from left, Sundar Pichai and Satya Nadella.

Jeff Bezos’s transformation hasn’t gone unnoticed. But what has been making news recently is his dressing style when he steps out with girlfriend Lauren Sanchez. The most popular has been a pair of swimming trunks from Vilebrequin’s 2014 Spring-Summer collection that the Amazon founder wore while holidaying in the Mediterranean. With his stamp of approval, the octopus print trunks (retailing at $260) became the hottest menswear item of the summer, with shoppers searching for them more than 4,000 times between July and August, according to a fashion search site.

Jeff Bezos’s transformation hasn’t gone unnoticed. But what has been making news recently is his dressing style when he steps out with girlfriend Lauren Sanchez. The most popular has been a pair of s..
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Say what you must about his diet, but the evolution of Jack Dorsey’s footwear style is fascinating. From loafers to statement sneakers to thong sandals, the Twitter CEO knows a thing or two about shoes. In 2017, the Internet went into a frenzy when Dorsey was spotted wearing thong-style sandals for a talk with former Goldman Sachs CEO Lloyd Blankfein. Since then, the sandals have become a part of Dorsey’s wardrobe.

Most recently, he sported the Earth Runner sandals at the Square Crypto inaugural off-site. Starting at $69, the sandals are said to combine the barefoot benefits of earthing shoes (shoes that offer the primal experience of living grounded to the earth) with the functionality of minimalist running sandals.

Say what you must about his diet, but the evolution of Jack Dorsey’s footwear style is fascinating. From loafers to statement sneakers to thong sandals, the Twitter CEO knows a thing or two about sho..
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Apple co-founder Steve Jobs had the black turtleneck and Mark Zuckerberg has a closet of grey T-Shirts. But Zuckerberg doesn’t just wear any old plain grey T-Shirt. His are specially ordered from Brunello Cucinelli, and reportedly cost between $300 and $400 each. The Facebook CEO has said earlier that clothing, along with breakfast, is a “silly” decision he doesn’t want to spend too long making.

Apple co-founder Steve Jobs had the black turtleneck and Mark Zuckerberg has a closet of grey T-Shirts. But Zuckerberg doesn’t just wear any old plain grey T-Shirt. His are specially ordered from Bru..
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Earlier this year, when Tesla launched the new Model Y car, it wasn’t the car that caught everyone’s attention but CEO Elon Musk’s flashy custom-made sneakers that sported the Tesla logo emblazoned above the toe box.


According to shoemaker DM Custom Sneakers, the Nike Jordan 1 sneakers were reconstructed as a gift for the billionaire using quality materials such as premium python and hair on hide leather. Following the global attention that Musk’s sneakers received, DM Customs decided to make six more pairs of the ‘Tesla shoe’ at a price of $1,500 apiece.

Earlier this year, when Tesla launched the new Model Y car, it wasn’t the car that caught everyone’s attention but CEO Elon Musk’s flashy custom-made sneakers that sported the Tesla logo emblazoned a..
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Unlike the rest of Silicon Valley, Instagram co-founder Kevin Systrom’s wardrobe eschews the typical hoodie. The tech entrepreneur is more comfortable in sports coats and ties. “I’m probably the only guy in Silicon Valley who enjoys wearing a jacket or a tie and does it unironically,” he has said earlier.

“My jacket of choice is a Boglioli unstructured jacket. It almost looks like a sweater. I can wear it to anything in Silicon Valley and I don’t look like a stiff or a banker.”


For a formal event, Systrom loves wearing Brioni suits for “that old Italian style”.


(Image: Instagram/Kevin Systrom)

Unlike the rest of Silicon Valley, Instagram co-founder Kevin Systrom’s wardrobe eschews the typical hoodie. The tech entrepreneur is more comfortable in sports coats and ties. “I’m probably the only..
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If there’s one item that Silicon Valley CEOs can agree on, it’s Lanvin sneakers. The Parisian high-fashion house makes chunky, low-top sneakers that are favoured by tech bosses like Satya Nadella (L), Sundar Pichai (R) and Larry Page (C). Systrom also once said he prefers the high-fashion Parisian brand because they are easy to pair.

If there’s one item that Silicon Valley CEOs can agree on, it’s Lanvin sneakers. The Parisian high-fashion house makes chunky, low-top sneakers that are favoured by tech bosses like Satya Nadella (L)..
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