Majority Indians now purchase items based on social responsibility, inclusiveness and environmental impact

COVID-19 has increased consumer awareness and commitment to buying sustainably.

ThinkStock Photos
The report shows that sustainability has risen up the customer’s agenda.
A new report from the Capgemini Research Institute examines the impact sustainability has on consumer purchasing patterns and how well consumer product and retail (CPR) organisations understand consumer expectations. The report shows that sustainability has risen up the customer’s agenda: 79% of consumers are changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact. Moreover, COVID-19 has increased consumer awareness and commitment to buying sustainably: 67% of consumers said that they will be more cautious about the scarcity of natural resources due to the COVID-19 crisis, and 65% said that they will be more mindful about the impact of their overall consumption in the “new normal”.

Sustainability is the order of the day
53% of consumers overall and 57% in the 18-24 age group have switched to lesser known brands because they were sustainable. More than half of consumers (52%) say that they share an emotional connection with products or organisations that they perceive as sustainable. 64% say that buying sustainable products makes them feel happy about their purchases (this reaches 72% in the 25-35 age group).

Lots to learn
Despite intentions to be sustainable, there is a gap between what consumers think they know, and what they actually know, about sustainability: 78% of consumers are not aware that it takes 1,000 litres of water to produce a chocolate bar and 68% are not aware that an average burger results in more emissions than driving 15 km in a large car. Nearly 68% of consumers who purchased these products were willing to purchase a more sustainable product once they were made aware of the sustainability issues.


PiaHeidenmark Cook, Chief Sustainability Officer at IngkaGroup says, “I think a challenge that many organisations face is change management. A perception many organisations have is that sustainability is more expensive. However, they do not realise that initiatives like waste reduction or energy efficiency will reduce your operational costs. So, I would say the key challenge that stands in the way of sustainability is change management – showing the business case, why it makes sense, and influencing and inspiring people to understand why it makes a difference.”

Key Highlights From India:
  • In the light of COVID-19, 84% of Indian consumers prefer to purchase more locally made/produced products rather than imported/non-local products in the next 12 months
  • Over 86% of consumers from India state that buying sustainable products from organisations makes them happy
  • More than 70% of Indian consumers say their retailer has stopped giving single-use plastic bags
  • 71% of Consumer products and retail organisations in India believe they have the strategy, infrastructure, and resources to drive sustainability and circular economy initiatives
  • 75% of Indian consumers plan to reduce use of as-a-subscription model in India (items in refillable packaging, etc.)
  • 65% of Indian consumers prefer products in disposable packaging due to health and safety concerns
  • Nearly 88% of consumers in India were willing to purchase a more sustainable product once they were made aware of the sustainability issues
  • 60% of Indian consumers have actually reduced spending from organisations they perceive as non -sustainable
Grow Herbs, Make Compost Of Kitchen Waste & Stock Essentials: Great Eco-Friendly Habits Post-Lockdown
1/6

We’ve enjoyed the cleaner air and quieter stress as one of the silver linings during the lockdown. And with the lockdown being relaxed in some cities, it begs the question - Is there an opportunity to make a shift in our environmental habits for good? Tetra Pak India shares a few simple planet positive habits to adopt during the lock-down that you can carry well into the post-lock-down life:

We’ve enjoyed the cleaner air and quieter stress as one of the silver linings during the lockdown. And with the lockdown being relaxed in some cities, it begs the question - Is there an opportunity t..
Read More
If you have unused kitchen items or old utensils, for example: old mugs, take-away food boxes etc. do not throw them away. You can spruce up your space by planting herbs like mint, coriander, parsley, even chillies right on your windowsill.
If you have unused kitchen items or old utensils, for example: old mugs, take-away food boxes etc. do not throw them away. You can spruce up your space by planting herbs like mint, coriander, parsley..
Read More
In an ideal world, all kitchens would opt for zero waste cooking. But for now, you can use all the organic kitchen waste to create manure at home. Vegetable and fruit peelings, eggshells and non-greasy waste can be used to make manure by adding some wood ash, sawdust and some garden waste, after mixing them place them into your compost bin. Homemade manure ready to nourish your plants.
In an ideal world, all kitchens would opt for zero waste cooking. But for now, you can use all the organic kitchen waste to create manure at home. Vegetable and fruit peelings, eggshells and non-grea..
Read More
Food safety and good nutrition is everyone’s primary concern. Packaged foods like milk, juices, purees etc. offer preservative free shelf-stable food, with the promise of safety and hygiene, but it is up to us to choose packaging that has the minimum environmental impact. Opt for recyclable packaging, snacks that come in paper-packaging that are biodegradable; home delivered food that comes with compostable cutlery, or no cutlery at all. Choose smart.
Food safety and good nutrition is everyone’s primary concern. Packaged foods like milk, juices, purees etc. offer preservative free shelf-stable food, with the promise of safety and hygiene, but it i..
Read More
If you still don’t segregate your waste, today is the day to start. Segregate into as many different bins as you can. Organic wet waste for composting, dry recyclable waste like Milk/juice cartons, paper waste etc. for recycling, and hazardous waste like batteries/syringes/personal hygiene products for safe disposal. The more that gets recycled, the less is left for landfills.
If you still don’t segregate your waste, today is the day to start. Segregate into as many different bins as you can. Organic wet waste for composting, dry recyclable waste like Milk/juice cartons, p..
Read More
Even if we weren’t stocking up because of a pandemic, it makes immense sense to stock essentials like milk, pulses, flour, spices, rice, cooking oil, juices, purees etc. to last you at least 2-months to avoid making multiple trips to the market. You’ll avoid hassle, find great deals, save fuel, and help the environment.
Even if we weren’t stocking up because of a pandemic, it makes immense sense to stock essentials like milk, pulses, flour, spices, rice, cooking oil, juices, purees etc. to last you at least 2-months..
Read More

Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Text Size:AAA
Success
This article has been saved

*

+