#InstagramDown: An hour's outage may have cost photo-sharing app $1.2 mn

The photo-sharing app went down in multiple markets on Wednesday including India.

Instagram
NEW DELHI: In yet another setback for Facebook, its photo-sharing app Instagram went down in multiple markets including India on Wednesday. US, EU and Australia were the worst hit with several users flocking to Twitter to report the matter and the hashtag ‘Instagram down’ trending on rival Twitter. While some reports stated the outage lasted for 2-3 hours, others claimed it lasted for about an hour before Instagram was back up again.

“We are aware that some users are having trouble accessing their Instagram accounts. We are working to resolve the issue as quickly as possible,” said a statement from Facebook at the time of the outage. Facebook did not comment on the impact on Indian users and did not specify what caused the outage. Users said they were not able to see pictures or profiles and saw the message “Unable to refresh feed” on their apps. Prashant Puri, co-founder and CEO of global digital marketing platform AdLift, estimated potential global revenue loss to be in the range of $1-1.2 million for an hour on Instagram.

Picture-Perfect Escapes: Most-Instagrammed Winter Wonderlands Of 2017
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The well-heeled, in their swish jets will head overseas this Christmas and the New Year, many in search of the joys of cold-weather destinations that make for the best pictures. Check out which winter wonderlands featured the most on Instagram this year.
The well-heeled, in their swish jets will head overseas this Christmas and the New Year, many in search of the joys of cold-weather destinations that make for the best pictures. Check out which winte..
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Bern, Switzerland

The Swiss capital famous for its beautiful Old Town and Toblerone chocolates is the most instagramed winter destination for 2017. The hashtag #Bern was used more than one million times overall. Bern’s historic landscape dates back to 1191 and make for just the right pictures to show off on social media.

Bern, Switzerland The Swiss capital famous for its beautiful Old Town and Toblerone chocolates is the most instagramed winter destination for 2017. The hashtag #Bern was used more than one million t..
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Northern lights, Norway

The third most popular winter attraction is checking out the Northern Lights. The mélange of neon colours and the spooky aurora lures thousands of awestruck visitors each year. Photos with #NorthernLights were uploaded 768,516 times on Instagram.
Northern lights, Norway The third most popular winter attraction is checking out the Northern Lights. The mélange of neon colours and the spooky aurora lures thousands of awestruck visitors each yea..
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Yosemite National Park, California, USA

This vast national park is known for its granite cliffs and thunderous waterfalls on one side, and a world-class ice skating rink that is only open in winter. Photos of the national park with hashtag were uploaded 596,214 times on Instagram.
Yosemite National Park, California, USA This vast national park is known for its granite cliffs and thunderous waterfalls on one side, and a world-class ice skating rink that is only open in winter...
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Aspen, Colarado

The popular ski holiday destination is close behind Bern with more than 930,000 mentions. Take in the breathtaking views of Maroon Bells and Pyramid Peak and click away. Let’s not forget awesome skiing shots you could share.
Aspen, Colarado The popular ski holiday destination is close behind Bern with more than 930,000 mentions. Take in the breathtaking views of Maroon Bells and Pyramid Peak and click away. Let’s not fo..
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Zermatt, Switzerland

If skiing on endless stretches of snow is your thing, then Zermatt is the place to visit in winter. Taking a break from skiing, you can also visit the Igloo house. The resort town has found mentions 400,215 times.
Zermatt, Switzerland If skiing on endless stretches of snow is your thing, then Zermatt is the place to visit in winter. Taking a break from skiing, you can also visit the Igloo house. The resort to..
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Chamonix-Mont Blanc, France

This luxury resort destination stretches from Servoz to Barberine on the Swiss border and is one of the best places for mountaineering. Pictures featuring the magnificent mountains and lush landscape were posted 611,675 times on the photo-sharing app.
Chamonix-Mont Blanc, France This luxury resort destination stretches from Servoz to Barberine on the Swiss border and is one of the best places for mountaineering. Pictures featuring the magnificent..
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“E marketer is estimating Instagram’s revenues to be about $8 billion. We are just entering quarter four, which is typically 32% of the revenues. So it should come to about $22-25 million a day. For an hour it could be around $1-1.2 million,” he added. “The down detector which mapped the outage showed Europe, the US and parts of Latin America and APAC being hit. So it was pretty much a global outage. It happened towards late evening in the US and early morning in Europe and towards the middle of the day in the APAC region.

It did not happen at 2am or 3am in any of these geographies so it will impact revenues,” Puri stated. Sanjay Vasudeva, founder and CEO of influencer marketing firm BuzzOne whose clients include Flipkart, Pepsico, IBM, Motorola, Titan, and ICICI Prudential, said the shutdown did not cause any grave trouble to the brands, as while doing an ad purchase brands get a longer window to run their campaigns. “Influencer campaigns are planned strategically with posts scheduled across varied platforms.

Facebook Data Breach Making Headlines, Here's How Other Scandals Began
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The Facebook leak was traced back to Aleksandr Kogan, an academic at Cambridge university. Here is the root of other such worldwide breaches.
(Image: Twitter/@AleksandrBKogan)
The Facebook leak was traced back to Aleksandr Kogan, an academic at Cambridge university. Here is the root of other such worldwide breaches. (Image: Twitter/@AleksandrBKogan)
In 2012, companies like Visa Inc licensee, J C Penney Co, JetBlue Airways Corp and French retailer Carrefour SA were attacked by hackers, resulting in a collective loss of up to $300 million. A Russian and Ukrainian gang hacked into the records for over seven years, breaching 8,00,000 bank accounts and stealing more than 160 million credit and debit card numbers. While his colleagues did the hacking, 32-year-old Russian Roman Kotov was charged with mining the data.
In 2012, companies like Visa Inc licensee, J C Penney Co, JetBlue Airways Corp and French retailer Carrefour SA were attacked by hackers, resulting in a collective loss of up to $300 million. A Russi..
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While eBay’s database was hacked earlier in 2014, the news came out only in May that year. The online auction house went into damage control. Its then CEO John Donahue asked 145 million users to change their passwords, but said that financial information was stored separately and hence, remained safe. One mind boggling detail is that the unknown hackers had access to eBay’s accounts for 229 days.
While eBay’s database was hacked earlier in 2014, the news came out only in May that year. The online auction house went into damage control. Its then CEO John Donahue asked 145 million users to chan..
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In 2007, more than 94 million customer accounts belonging to the department store group TJX were compromised. The man behind it, Albert Gonzalez, was also indicted in the Heartland Payment’s data breach, where hackers stole more than 130 million credit and debit card numbers from the payment processing system in 2008. College dropout Gonzalez used several screen names like ‘soupnazi’ (a reference to the popular Seinfeld episode), ‘kingchilli’ and ‘cumbajohny’ in the TJX hack. While Gonzalez was arrested in a Miami hotel, officials found $1.6 million in cash hidden in plastic bags in a drum buried at his parent’s backyard. The soupnazi was sentenced to 20 years in prison in 2010.
In 2007, more than 94 million customer accounts belonging to the department store group TJX were compromised. The man behind it, Albert Gonzalez, was also indicted in the Heartland Payment’s data bre..
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The personal records of over 78 million customers were stolen in 2015 from American health insurance giant Anthem. Investigators suspected China’s role in the breach. Apparently, the hack happened in 2014, when just one user at an Anthem subsidiary opened a phishing email. It gave access to the company’s warehouse. In 2017, Anthem reached a settlement of $115 million — the money will reportedly be used to pay for an additional two years of credit monitoring for the breach’s victims.
The personal records of over 78 million customers were stolen in 2015 from American health insurance giant Anthem. Investigators suspected China’s role in the breach. Apparently, the hack happened in..
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Literally every single Yahoo user account was hacked into. In September 2017, Yahoo confirmed that all of its three billion accounts were exposed as part of an August 2013 breach. In a separate incident in 2016, a hacker called Peace put up the company’s user information for sale in the darknet market site, The RealDeal. The news affected Verizon’s takeover of the company, knocking off $350 million from the sale price. Verizon bought out Yahoo in June 2017.
Literally every single Yahoo user account was hacked into. In September 2017, Yahoo confirmed that all of its three billion accounts were exposed as part of an August 2013 breach. In a separate incid..
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The Instagram deactivation for such a short time has caused no hindrance since the platform was also equally inactive for consumers,” he added. The incident spawned a series of memes on Twitter with some finding relief that the issue did not have anything to do with their individual accounts. Instagram is popular among users for food posts and pictures chronicling their daily lives. On Friday, Facebook reported the worst breach in its history stating that hackers had breached 50 million user accounts globally.
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