Instagram introduces TikTok-like short videos feature 'Reels' in India

Reels has been tested in Brazil, Germany and France before India.

Instagram Reels: 15-second video making feature launched in India after TikTok ban
NEW DELHI: A little over a week after ByteDance owned short video app TikTok was banned in India, Facebook's photo sharing app Instagram has announced the extension of testing of its short video format Reels in India. Instagram said through a 'fairly broad' test, Reels will be rolled out to most of India from Wednesday.

Reels has been tested in Brazil, Germany and France before India.

The company said Reels will enable people to record and edit 15 seconds multi clip videos with audio effects and users could share Reels content on their feed, or through a new space on the explore section.


On being asked if the launch of Reels in India was triggered and accelerated by the TikTok ban, Ajit Mohan, VP and MD Facebook India said testing of Reels had been in the works and is consistent with the emphasis Facebook has placed on India over the last few months and is triggered by the growing appetite for short form videos on Instagram. "Any other association to explain it would not be accurate. Instagram has grown remarkably fast in India. Enabled by the rapid expansion and access to mobile broadband, users have embraced videos dramatically. Videos make up over one third of posts on Instagram in India now and Reels would give an opportunity to create global stars out of India. We have a lever for local creators to go global ," Mohan said.

Vishal Shah, VP, product, at Facebook said Reels is filling the missing short form video piece in the media eco system on Instagram. "The feed videos that people post on Instagram are 15 seconds or less. So the idea of coming to the platform to consume short form videos is very much there. We want to make it easier for them to create that content and be easily discovered. And that is really the reason and rationale for why we built Reels."

Mohan said one of the standout features of the consumer technology space is there is a lot of 'competitive intensity' and that will continue, on being asked about competitors and the user growth of some other apps following the ban on 59 Chinese apps. "Consumers have a lot of choice. As a company, our focus is on how do we show up. Are we able to innovate. Are we able to continuously test the ability to give new creative tools to creators, which is what we are doing with the testing of Reels on Instagram. We do believe we have the opportunity to continuously raise the bar on innovation. Instagram has been growing in India for a while now. There is a disconnect that it is relevant among the premium creators," he said.
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"A programme that we launched last year called Born on Instagram was focused on showcasing smaller creators from smaller towns. Instagram is quite immersed in the cultural fabric of India," he added.

Instagram has roped in public figures and creators, such as Ammy Virk, Gippy Grewal, Komal Pandey, Arjun Kanungo, Jahnavi Dasetty aka Mahathalli, Indrani Biswas aka Wondermunna, Kusha Kapila, Radhika Bangia, RJ Abhinav and Ankush Bahuguna for the initial content on Reels.


Facebook, Twitter Instagram: Tips & Tricks To Keep Social Media Private
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It seems counter intuitive – after all, social media helps you share your opinions and speak to a larger audience. But thanks to rampant identity theft and online stalking, there is a solid argument to be made to target your social posts instead of keeping them public. Karan Bajaj shows you how.

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Facebook has a dedicated section for privacy settings and tools (accessible in the Settings menu). In this section, you can choose who can see your future activity. For privacy, select Friends instead of Public. Also on the same page, you get the option to limit accessibility of your existing posts on the social network to only friends instead of everyone. You can also choose individual settings for items such as friend requests, email addresses access, phone number access and who can see your friends list. To step up your privacy, switch all these settings to ‘Friends Only’. We also recommend switching off access to search engines outside of Facebook.

Facebook has a dedicated section for privacy settings and tools (accessible in the Settings menu). In this section, you can choose who can see your future activity. For privacy, select Friends instea..
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By default, all the information in your profile is in the public domain. To change this, click on your profile picture on the top bar to view your profile. On this page, you can view all the information available to anyone who opens your profile page. Click the edit button (the small pencil icon) that appears inside the intro box and you can then customize your info. We recommend switching off all the items you want to keep private from prying eyes.

By default, all the information in your profile is in the public domain. To change this, click on your profile picture on the top bar to view your profile. On this page, you can view all the informat..
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Many regular Facebook users tend to upload a lot of photos to share with friends and family. However, you don’t want everyone who visits your profile to have access to all these memories either. One way to hide them is to delete them from Facebook after a few months. The other way is to edit the privacy settings for each photo album. Click on Photos > Albums. For any album that you want to limit access to, click the options button (the three dots on the right corner) on an individual album and choose edit. This will open the privacy settings for the album for which you can select only friends, family or only you.

Many regular Facebook users tend to upload a lot of photos to share with friends and family. However, you don’t want everyone who visits your profile to have access to all these memories either. One ..
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Quite like Instagram, Twitter lets you hide your tweets from the world — this means they’ll only be visible to your existing followers and won’t show up in searches. You will also have to individually approve new followers from that point forward. To do this, go to the ‘Settings and Privacy’ section and look for ‘Privacy and Safety’. Here, you can switch-on the feature marked ‘Protect your Tweets’.

Quite like Instagram, Twitter lets you hide your tweets from the world — this means they’ll only be visible to your existing followers and won’t show up in searches. You will also have to individuall..
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One of the nicest privacy features on Twitter is that it lets you control how people can look you up on Twitter. In Settings, look for a section on Discoverability — here you can choose if other users can find you on Twitter using your email address or phone number. You can also view and manage any contacts you have uploaded to Twitter from your smartphone or choose to remove uploaded data from your account altogether.

One of the nicest privacy features on Twitter is that it lets you control how people can look you up on Twitter. In Settings, look for a section on Discoverability — here you can choose if other user..
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This is the easiest method to prevent access to your Instagram posts and stories. In the Instagram app on your phone, open settings > Privacy and Security. You will see the option for Account Privacy here which gives you the option to switch to a private account. Once enabled, only people that are following you will be able to see your posts. Any new followers will have to be approved by you individually. You should do this if you’re not interested in growing your followers and want to share with a group of people only.

This is the easiest method to prevent access to your Instagram posts and stories. In the Instagram app on your phone, open settings > Privacy and Security. You will see the option for Account Privacy..
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Chances are that you have linked your Facebook profile to your Instagram account — either by choice or by using a Facebook account to login to Instagram. What happens in this scenario is that when anyone visits your Facebook profile, it shows them that you are also available on Instagram. To avoid this, head to Settings in your Instagram app, tap on Account > Linked Accounts > Facebook and select ‘Unlink Account’.

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Even with your account set to private, a friend can share your story to their timeline and it would then become public through their feed. To stop this from happening, you can control how your Instagram stories can be seen and shared. In Settings, go to Privacy and Security > Story Controls. Here, you can switch off the option that lets people share your story. You can create a blacklist to hide your story from certain people, choose who can reply to your story (everyone, people you follow or no one) and there are also options to prevent saving story posts to the Instagram archive.

Even with your account set to private, a friend can share your story to their timeline and it would then become public through their feed. To stop this from happening, you can control how your Instag..
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