Auto giant Ford bids adieu to social media ads, presses to 'clean up' the digital ecosystem

Starbucks, Coca-Cola and consumer products giant Unilever have made similar announcements.

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Ford's move comes with nearly 200 global firms suspending Facebook ads as part of a protest over how the leading social network handles inflammatory and racially biased content.
SAN FRANCISCO: US auto giant Ford said Monday it would suspend social media advertising for 30 days to evaluate its strategy and press efforts to "clean up" the digital ecosystem.

The move comes amid a growing brand boycott of Facebook, with some companies pausing all social media marketing to avoid what some see as a toxic and polarized environment.

"We are pausing all national social media advertising for the next 30 days to re-evaluate our presence on these platforms," Ford said in an emailed statement.


"The existence of content that includes hate speech, violence and racial injustice on social platforms needs to be eradicated."

Ford said it was working with the Association of National Advertisers "to drive more accountability, transparency and trusted measurement to clean up the digital and social media ecosystem."

Ford's move comes with nearly 200 global firms suspending Facebook ads as part of a protest over how the leading social network handles inflammatory and racially biased content.
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Starbucks, Coca-Cola and consumer products giant Unilever have made similar announcements.

Facebook appeared to respond Friday by announcing it would ban a "wider category of hateful content" in ads following consultations with civil rights activists.

Facebook has said it has invested heavily in efforts to stem racism in the wake of civil unrest triggered by the May 25 killing of African American George Floyd at the hands of Minneapolis police.

But activists pressing the boycott said Monday Facebook's moves are insufficient.
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Cadillac XT6, Ford Explorer, Ram, Lexus RC F: Big Unveils At Detroit Auto Show 2019
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SUVs and a big pickup truck will get top billing at Detroit's auto show this year, but there are some surprise sports cars and electric vehicles on the agenda.

The most popular vehicle of the bunch is the Ford Explorer, revealed ahead of the show. Cadillac will show off its XT6, a smaller-than-a-truck, three-row family hauler at an event.

This year's North American International Auto Show will take place in January for the final time. In 2020, it switches to June to escape the cold weather and show off more products outside, including autonomous vehicles. Here are the big unveils coming up for the show, which opens to the public from Jan. 19 through 27:

(In Pic: Top left: Cadillac XT6, top right: Ford Explorer, bottom left: Ram Pickup, bottom right: Lexus RC F.)

SUVs and a big pickup truck will get top billing at Detroit's auto show this year, but there are some surprise sports cars and electric vehicles on the agenda. The most popular vehicle of the bun..
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The marketing folks at General Motors' Cadillac brand are hoping the new XT6 big SUV will carve out a niche in the crowded market for utilities with three rows of seats but aren't so huge they're considered trucks. The six-to-seven-passenger XT6 has a chiseled Caddy look and unique premium luxury materials to set it apart, but it's going against well-appointed luxury versions of the Chevrolet Traverse, GMC Acadia and Buick Enclave, as well as entries from BMW, Audi and other automakers. It's also got the same engine as the other brands, a 3.6-liter V6 that puts out 310 horsepower, and a nine-speed automatic transmission. The XT6 has a suite of standard safety features including automatic emergency braking, blind spot detection and rear cross traffic alert. It goes on sale in the summer as a 2020 model in the U.S. Price and gas mileage weren't announced.

The marketing folks at General Motors' Cadillac brand are hoping the new XT6 big SUV will carve out a niche in the crowded market for utilities with three rows of seats but aren't so huge they're con..
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Ford's aging Explorer big SUV is getting a major revamp as it faces growing competition in the market for family haulers with three rows of seats. The company unveiled the new version last week at Ford Field, and will display it again at the auto show. The Explorer, last reworked for the 2011 model year, gets a top-to-bottom update that includes a switch from front- to rear-wheel-drive, as well as updated engines and transmissions, some nice standard safety features and even high-performance and gas-electric hybrid versions. The SUV's appearance doesn't change much, but the roof line does slope more from front to back. Ford also added more interior space and second-row seats that tip and slide forward with the touch of a button. The base engine is an updated turbocharged 2.3-liter four-cylinder with 300 horsepower. There's also a 365 horsepower 3-liter turbocharged V6. The base price will rise $400 from the current $32,365 excluding shipping. Fuel economy wasn't announced. The Chi cago-built Explorer goes on sale in the summer.

Ford's aging Explorer big SUV is getting a major revamp as it faces growing competition in the market for family haulers with three rows of seats. The company unveiled the new version last week at Fo..
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Rather than exiting the sinking U.S. midsize sedan business like two of its Detroit competitors, Volkswagen is staying in by updating the Passat for 2020. But it's not spending huge dollars developing a new chassis or replacing engines and transmissions. VW did give the car new sheet metal (except for the roof) to make it look sportier and tweaked the existing 174-horsepower 2-Liter turbocharged engine. It also revamped the electrical system to handle more advanced driver assist features such as now-standard automatic emergency braking and blind spot detection. Passat U.S. sales were down 32 percent last year but could get a boost because Fiat Chrysler got out of the midsize car market and Ford will exit soon. The new Passat arrives in dealerships in mid- to late-summer. Price wasn't announced, but VW is trying to keep it close to the current base of $25,295 excluding shipping.

Rather than exiting the sinking U.S. midsize sedan business like two of its Detroit competitors, Volkswagen is staying in by updating the Passat for 2020. But it's not spending huge dollars developin..
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The heavy-duty Ram pickup that's designed to do serious work isn't just for serious work. Yes, the new version for 2019 to be unveiled in Detroit comes with an optional 400-horsepower, 6.7-liter six-cylinder Cummins diesel with 1,000 foot pounds of torque that can tow more than 35,000 pounds and carry 7,680 pounds in its bed. But it also gets a smoother ride, softer interior finishes, and can come with real wood and leather and an optional 12-inch touch screen and 17-speaker Harman-Kardon sound system. The mammoth grille on the new version is 30 percent larger than the current one and the fenders are a bit lower. "It's still big-rig styling," says Joe Dehner, head of Ram exterior design. The truck comes standard with a 410 horsepower, 6.4-liter V8. It loses 143 pounds from the current model thanks to an aluminum hood and lighter high-strength steel under the hood. Price wasn't announced. The heavy duty, built in Mexico, goes on sale in April.

The heavy-duty Ram pickup that's designed to do serious work isn't just for serious work. Yes, the new version for 2019 to be unveiled in Detroit comes with an optional 400-horsepower, 6.7-liter six-..
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For those who want to race at the track on weekends and drive to work on Monday, there's the 2020 Lexus RC F Track Edition. The bulked up track version of the freshened RC F performance coupe gets better aerodynamics due a fixed rear wing and lower front spoiler, both made of carbon fiber. The RC F refresh helped the car lose 176 pounds over the previous version, and the track edition loses another 55 pounds due to lighter wheels and brakes and a titanium exhaust system. Yet the brakes are bigger to handle the heat of the track. Both versions share a 472-horsepower 5-liter V8. But the RC F Track is slightly faster from zero to 60 mph at 3.96 seconds. The new versions will get to showrooms around April. Price and gas mileage weren't announced.

For those who want to race at the track on weekends and drive to work on Monday, there's the 2020 Lexus RC F Track Edition. The bulked up track version of the freshened RC F performance coupe gets be..
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