Apple plans to launch 3 new iPhones this year despite struggling XR model: Report

VIEW IN APP
Apple Inc plans to launch three new iPhone models this year, including one with an LCD screen, to succeed its struggling XR model, the Wall Street Journal reported on Friday.

The iPhone maker also intends to introduce new camera features, the report said, citing people familiar with the matter.
Apple was not immediately available for comment outside regular business hours.
Apple plans to launch 3 new iPhones this year despite struggling XR model: Report

The Cupertino, California-based company has decided to stick with liquid-crystal display (LCD) at a time when sluggish sales of iPhone XR cut into its most recent revenue projection, the report said.

Last week, Apple issued its first revenue warning in nearly 12 years, citing poor Chinese demand, sending its shares down 10 percent, their biggest intra-day fall in six years.

Apple plans to launch 3 new iPhones this year despite struggling XR model: Report

Apple plans to continue with LCD model as the device has been in the production pipeline for months, the report said.

ADVERTISEMENT
However, for 2020, Apple will completely switch to the organic light-emitting diode, or OLED, display for iPhones, thereby completely dropping the LCD model, the report said.


Download The
Economic Times Business News App
for the Latest News in Business, Market & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

ET Business Listings
Generate Enquiries for your Business by Listing on Economictimes.com

More from our Partners

Loading next story
Text Size:AAA

ET Sections

View Full Site »
Download App

More from our network

Success
This article has been saved

*