ET Spotlight Initiative

Vu Televisions continues to serve customers throughout the lockdown - successfully handles over 10000 customer issues

While the Covid 19 lockdown brought the entire country to a grinding halt, including banks and telecom services, Vu Televisions, the leading premium television brand addressed over 10000 customer issues throughout the lockdown period of last two months. The issues such as installation support, repair complaints, software issues, and even extended warranties, were managed by the Vu team with a 100% success ratio on phone and in person in non-containment zones.

Vu Televisions has always kept customer at the center of everything that they do and the lockdown was no different. The Vu technical team was provided online refresher training programs to enable them to handle the issues remotely. Vu installed internet connections at the agents homes so that they could help out the customers from their residences. The team was also given in-depth knowledge of the software, operating systems & OTT apps to effectively address customer queries.

Commenting on Vu Televisions’ highly rated customer satisfaction, Chairman & CEO Devita Saraf said, “We realized that in times when everyone is forced to sit at home the only source of entertainment for most people is television. Hence we acted promptly and put all our efforts to ensure that none of our customers had to face any technical issues during these lockdown days. Reputation is not something you can build with (just) great marketing. You can only build it by giving a very strong product and service.”


This was possible due to Vu Televisions having its own ISO 9001 certified 24x7 call center in house, where most brands are outsourcing their service department to private vendors. The company has an installed base of over 20 lakh televisions in India.

(This article has not been produced by ET Editorial team)
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