10 years of Hyundai in India

Korean car maker with an unconventional-looking small car got dominant market share and respect, not just for itself, but for other Korean brands too. BE takes you through 10 years of Hyundai in India

Korean car maker with an unconventional-looking small car got dominant market share and respect, not just for itself, but for other Korean brands too. BE takes you through 10 years of Hyundai in India


1996

Hyundai Motors India set up with Korean chief Y.S. Kim at the helm and a production plant near Chennai



1998

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Santro launches in India. Hyundai���s marketing men rope in Shahrukh Khan, a first for any Indian auto player, who appears with Mr.Kim in the first ever commercial for the then unknown South Korean brand.



2002

Breaks Maruti Suzuki���s stronghold on the Indian market Becomes the first foreign car manufacturer in India to gain market leadership

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2003

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The duo of Mr Kim and SRK make a comeback for the launch of Santro Xing.


2005

Sania Mirza becomes the new brand ambassador of Hyundai Getz.



2006

BVR Subbu the force behind Hyundai India quits as President.



2008

The i10 goes from Delhi to Paris travelling across 10 countries in 17 days.
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