Cookies on the Economic Times website

Economic Times has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings,we'll assume that you are happy to receive all cookies on the Economic Times website. However, you can change your cookie setting at any time by clicking on our Cookie Settings at any time.You can also see our Privacy Policy

Amazon invested in Future Coupons to strengthen business, unlock value


Amazon also claimed ‘de minimis exemption’ benefit — meant for transactions involving relatively small targets — since FCL’s turnover and value of assets were low.


Amazon has also said the Future-Reliance transaction breaches the right of first refusal and non-compete clauses in its agreement with the Kishore Biyani-owned company.

Mumbai|New Delhi: Amazon cited strengthening the business of Future Coupons (FCL) — including marketing of loyalty and distribution cards — as well as unlocking company value as reasons for investing in it, in its application seeking approval for the investment from the Competition Commission of India last year. The US company, in the regulatory filing, had made no mention of the importance of Future Retail Ltd, in which Future Coupons is a

To Read the Full Story, Become an ET Prime Member

Access the exclusive Economic Times stories, Editorial and Expert opinion


  • Sharp Insight-rich, Indepth stories across 20+ sectors

  • Access the exclusive Economic Times stories, Editorial and Expert opinion

  • Clean experience with
    Minimal Ads
  • Comment & Engage with ET Prime community
  • Exclusive invites to Virtual Events with Industry Leaders
  • A trusted team of Journalists & Analysts who can best filter signal from noise