Taylor Devices rides on infra wave to push earthquake-resistant devices

The company installs dampers – shock absorbers that soak up earthquake energy – inside buildings, both under construction and completed.

Taylor Devices India, a Gurgaon-based seller of earthquake-resistant devices, is trying to build awareness of its products and sell them by riding on the growing number of infrastructure projects in and beyond the Millennium City.

The company installs dampers – shock absorbers that soak up earthquake energy – inside buildings, both under construction and completed. It has made presentations to developers DLF, Omaxe and Ireo to install these devices in their buildings.

Experts said the category is a low-involvement one for end-consumers and is on slow-burn in terms of demand, although it is picking up gradually commercially.

“As awareness levels in India are presently low, we are doing a few projects, even though we have the capability of implementing 20 to 30 projects a year,” said Sandeep Shah, managing director at Taylor Devices India.

Shah said Mumbai’s T-2, Apollo Hospital and Delhi airport are among the buildings where Taylor has installed the dampers. “All developers are aware of our technology, how we work and what value we bring to a project,” he said.

The ‘Taylor Protected’ trademark identifies buildings as ‘structurally safe and usable even after a major earthquake.’

“For the consumer, it’s like a tick in the box because they would not be so evolved in their choices in a category such as this,” said Pankaj Renjhen, managing director (retail services) at Jones Lang LaSalle, a real estate investment management firm. “But it’s the institutional investors for whom assets with compliances on various technical parameters such as these are beginning to matter.”

Last year, the National Disaster Management Authority and the Bureau of Indian Standards classified 38 Indian cities as located in high-risk seismic zones and said the country lacks dismally in designing earthquake-safe buildings. While the BIS has standards for earthquake-resistant design for residential and commercial buildings, flyovers, dams and other infrastructure, non-enforcement of regulations to make buildings and structures earthquake-proof remains the core reason for lack implementation.

Gurgaon district, with a population of more than 1.5 million, falls in the high-risk seismic zone IV, making it highly vulnerable to earthquakes, according to the Haryana government’s District Disaster Management Plan 2013. The population density of the district was 749 per sq. km in 2011-12 compared with 626 per sq. km in 2001-02.

High-intensity seismic zones include the northeast belt, parts of Jammu & Kashmir and Himachal Pradesh, Uttaranchal, Gujarat, parts of Bihar and Andaman & Nicobar Islands and Delhi, according to BIS data.

Officials at Taylor Devices, a Nasdaq-listed US company, said the maintenance-free dampers come with a warranty of 35 years, last a century and are equipped with aerospace quality control.




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