ET Catalyse Ep 5: Will the marketer of the future derive competitive advantage by being responsible?

The marketer of today has to be mindful of not just the message and communication, but the responsibilities inherent in a data abundant and socially conscious world. Our panelists today, Siddhartha Butalia from Air Asia, Sandeep Aggarwal from Droom and Praval Singh from Zoho.com, probe the layers in the realm of responsible marketing and how effective marketers deal with it. While personalized service and message is important, it needs to address equally well data privacy, brand safety and social responsibility.
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