Capgemini betting on branded content

The branded content aspect of marketing has not gathered much steam in India. Brand Equity takes a look at IT Solutions multinational Capgemini’s successful attempt at using branded content in collaboration with ET NOW to produce 3 seasons of a tech reality show back to back! Check out this report which gets you a lowdown on what transpired to make Capgemini accomplish what it did following the path of branded content marketing.
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