Apple iPhone 8 Launch: Live Updates
Follow the latest from the Apple iPhone 8 Launch event, LIVE from the Steve Jobs Theatre in Cupertino, California. Track this space for live updates of what Apple has to offer in its mega event.
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"We work really hard at Apple to create wonderful things, and we hope you love what we've introduced today. I think Steve would be really proud of them."
- Tim Cook
Apple goes the augmented reality way, shows demos on iPhone 8
The iPhone X is armed for the future!
The new Animoji feature in iOS 11 is the animated versions of the popular emoji found on the iPhone. It will use the Face ID hardware face-scanning features of the iPhone X to create custom 3D versions based on your own facial expressions.
Apple announces Animoji, animated emoji for iOS 11
iPhone X goes hi-tech, introduces Face ID
This new phone from Apple features an edge-to-edge screen with a notch at the top to accommodate the front-facing camera and sensors. It also has the highest pixel-density (458ppi) display ever in an iPhone, and Apple has termed in the Super Retina display.
No home button in iPhone X
This (iPhone X) is the biggest leap forward since the original iPhone.
- Tim Cook
And the iPhone X is here!
8 Plus $799 for 64GB, also a 256GB version. Pre-orders on September 15th, arriving September 22nd. iOS 11 coming September 19th.
- Paul Schiller
Go on, plan your life now!
Schiller emphasises that the future is wireless. iPhone 8 has LTE Advanced, BT 5.0 and a glass back for wireless charging!
"Not filters, lighting effect"
Paul Schiller makes a point to say that these aren't filters. It's adjusting the lighting effect. ...
iPhone 8 gets Portrait Lighting
New dual-camera feature called "Portrait Lighting": the dual cameras sense depth and rework the lighting while you compose the shot.
What's new in the iPhone 8 & 8 Plus?
8 and 8 Plus sealed for water and dust resistance. Custom aluminum alloy, glass has a seven-layer color process, internal steel and copper structure. The glass is the most durable ever in a smartphone.
iPhone 8 and 8 Plus announced with glass back, True Tone display
Phil Schiller onstage now, talks about the iPhone 8
Custom aluminum alloy, glass has a seven-layer color process, internal steel and copper structure. The glass is the most durable ever in a smartphone, says Schiller.
The iPhone 8 is here
"It's truly amazing how much iPhone impacts the world each and every day. Our intention with iPhone has always been to create something so powerful, so immersive and so magical, that the hardware virtually disappears."
- Tim Cook
Tim Cook is back on stage - talks about the iPhone
"The first iPhone forever changed how we interact with technology by introducing multitouch."
New Apple TV announced with 4K HDR video
Apple unveiled a long anticipated upgrade to its Apple TV set-top box. This makes it now capable of playing movies and TV shows at 4K Ultra HD resolution. Tim Cook said that TV is at an “inflection point” with the mainstream adoption of 4K.
Apple’s watchOS 4 due out September 19th with better heart rate monitoring
New Apple Watch announced with LTE
Apple announced its Apple Watch Series 3 today, the first to include LTE-compatibility. This means that you can now stream music and make phone calls without having to carry your phone around!
Jeff Williams, Apple COO, has more good things to say about Apple Watch
Apple Watch is the most-used heartrate monitor in the world.
Apple Watch on a roll!
Tim Cook is a proud man tonight. Says that Apple Watch is now numero uno in the world, above Rolex, Fossil, Omega, Cartier. Apple Watch has experienced 50% year on year.
Tim Cook is back on stage ...
... And begins with "Let's get going." Also proudly states that Apple Watch is designed to help people stay active and motivated so they can have a better day!
Apple launches Today
Angela Ahrendts: This summer, to turn on these new features, we've launched Today at Apple
Our people are our soul...
Angela Ahrendts from Apple Retail: We've always said that our people are our soul... but along with our amazing teams, our commitment to design sets us apart. That's why we think of Apple Retail as Apple's largest products. And like all of our products, we design new features.
Angela Ahrendts from Apple Retail addresses the gathering
"We don't call them stores anymore, we call them Town Squares. They are gathering places."
Steve's vision and passion live on in Apple Park
Tim Cook: Jobs's vision for Apple Park was to create an incredible new workplace of the future where designers and engineers could collaborate on the next generations of Apple products.
Remembering Steve the genius
Founder Tim Cook says that Jobs had an uncanny ability to unlock the talent of everyone he worked with
Tim Cook takes centretsage, dedicates the theatre to founder Steve Jobs
And it's on...
The biggest event has begun
The countdown has begun...
30 minutes to go...
...and the auditorium is filling up fast. Coldplay and Eminem on the playlist as guests entered the venue
The magic is about to begin!
Apple fans and journalists are flocking the Steve Jobs Theatre for the big announcements.
Betting big on the iPhone 8
In the run-up to the launch of the new iPhone, the shares of the company have surged nearly 16 per cent in the last 6 months. Experts say the new phone could put the tech giant closer to becoming the world's first $1 trillion company.
Meanwhile on the bourses ...
Ahead of the launch of much-awaited new iPhone, shares of the world’s biggest company were down 0.12 per cent or $0.20 at $161.30 in the morning session on Nasdaq.
A foyer with a view!
That's the foyer of the Steve Jobs Theatre. Wish you were there? Yes, we too!
Will the Chinese charm work for Apple?
After 6 quarters of falling sales, will it be Lucky Number 8 for Apple in China?
All roads lead to Cupertino!
And, here is a glimpse of the Apple's new visitor center in Cupertino. This is where Apple will reveal its 'anniversary' edition products and other surprises.
iPhone turns 10!
Passport to excitement, and more things tech!
The Steve Jobs Theatre in Cupertino is buzzing. And our correspondent, Hitesh Raj Bhagat, is one of the few lucky souls tonight watching it LIVE! Catch all his updates here.
If rumours are to be believed, the new iPhone will come with an all-glass back with the dual camera module placed vertically on the left corner. Only time (3 hours to be precise!) will tell if the rumours turn true!
What's going to be Apple's big reveal?
India has become a sweet spot for Apple which is facing headwinds elsewhere, especially China and Taiwan
Apple gets a new address!
This is the first event to be held at the Steve Jobs Theater at the new Apple Park headquarters in Cupertino, California.
Various leaks have indicated the new phone will feature a sharper display and a so-called OLED screen
The countdown has begun
Three hours to go for the year's biggest phone extravaganza. What's in store?